Japs-Olson Company's New Brand Identity: A Vision for Future Growth in Direct Mail

Japs-Olson Company Unveils New Brand Identity

In an exciting development for the direct mail and commercial print sector, Japs-Olson Company has officially launched a bold new brand identity. This change aims to position the company strategically as it heads into its next century of operation, reinforcing its standing as one of the leading players in the industry. The updated branding signals a commitment to continuous improvement, innovation, and operational excellence that have characterized Japs-Olson's legacy for over a hundred years.

The new visual identity embraces the company's rich heritage while articulating its ambitions for future growth. As noted by Karen Danielson, Vice President of Marketing Transformation at JO, "Our new brand is reflective of who we are today and where we aim to be tomorrow. It honors our century-old legacy and signifies our quest to lead the industry forward in a meaningful way."

Essence of the New Brand

Japs-Olson Company is recognized for its comprehensive suite of services, which include in-house printing, envelope manufacturing, and mailing solutions. The updated branding features a modern design and communicates JO's role as a high-performance partner in a fast-evolving marketplace. This evolution in identity also encapsulates the firm's refreshed core values focusing on progress, accountability, collaboration, and client impact.

Direct mail, as highlighted by Danielson, remains one of the most effective channels for return on investment. However, the landscape of how businesses utilize this medium to connect with their customers is rapidly changing. Japs-Olson is evolving to meet these changing demands, helping businesses navigate the intricacies of effective communication with their clients.

The company prides itself on enhancing its operational efficiencies, which lead to quicker delivery times and improved returns for their clients. With an expansive production space exceeding 720,000 square feet and an impressive record of over two billion mail pieces generated annually, Japs-Olson ranks among the top four direct mail firms in the United States.

A Legacy of Trust

Throughout its history, Japs-Olson Company has built a reputation for reliability, serving major brands across various sectors including finance, healthcare, insurance, retail, and nonprofits. Its new branding underscores a substantial investment in technology, workforce, and processes aimed at maximizing value and performance for its clients.

The renewed focus on high-quality service and technological advancement equips Japs-Olson to face industry challenges effectively while delivering measurable results for its clients. The company stands firm in its belief that every step forward should create a positive, lasting impression for all stakeholders involved.

Conclusion

As Japs-Olson Company embarks on this dynamic rebranding journey, it not only pays homage to its past but also sets a clear direction for the future. With its updated identity, Japs-Olson aims to continue evolving within the direct mail landscape, empowering clients to bring their visions to life with effective, engaging marketing solutions. As they embrace this new chapter, the company remains committed to delivering exceptional value to its partners, ensuring their messaging resonates powerfully in a competitive marketplace. For more information on Japs-Olson Company and its services, visit japsolson.com.