#Japan #Tokyo #TYL #Pet Marketing #HearPet

HearPet Hosts the Pet Marketer Meetup Seminar

On November 19, 2025, HearPet, a promotional service operated by TYL Co., Ltd., successfully organized the "Pet Marketer Meetup" seminar targeting marketers and promotional planners in the pet industry. Aiming to promote the idea that pets are part of the family, TYL has positioned itself as a rapidly growing venture that contributes to creating a world where pets are considered family members.

The venue for the event was SOCIAL SPACE AKASAKA, located in Minato, Tokyo. HeardPet provides a wide range of promotional services such as offline initiatives like digital signage displays in veterinary clinics and sampling distributions, as well as online initiatives like targeted advertising. This seminar was designed based on various inquiries received by HearPet, focusing specifically on the pet marketing sector.

The event was structured into two parts. The first part featured a special seminar titled "Marketer Blunders" presented by Koutarou Kutami, the CEO of Tryza Inc., who brought with him extensive experience from international sales, foreign companies, and brand management. Attendees were treated to a unique opportunity to hear about various mishaps encountered by marketers, along with practical lessons derived from those experiences.

Following this session, Yuuki Yasuhara, Head of the President's Office at TYL, took the stage for the second part, which featured a panel discussion themed "Why That Product Failed." During this engaging session, the panelists analyzed hidden risks at various stages of product planning, advertising, and sales, all while keeping the atmosphere light-hearted and humorous.

The networking session that followed the second part of the event fostered lively interactions among participants, allowing for fruitful exchanges of information and fostering connections within the industry. Feedback from surveys conducted post-event indicated that an impressive 94.7% of attendees were satisfied with the content presented during the seminar.

Seminar Details

• - Date: November 19, 2025, from 16:00 to 20:00
• - Location: SOCIAL SPACE AKASAKA, 3rd Floor, Floral Plaza Building, 3-8-8 Akasaka, Minato, Tokyo
• - Speakers:

- Koutarou Kutami, CEO of Tryza Inc., presenting the special seminar "Marketer Blunders".
- Panel discussion featuring Koutarou Kutami and Yuuki Yasuhara, discussing "Why That Product Failed."

About HearPet

HearPet offers a comprehensive 360-degree promotion service, which includes offline sampling initiatives in trusted veterinary clinics and online campaigns specifically targeting pet owners. The service caters to a wide range of clients, including pet food manufacturers, suppliers, and businesses offering pet-related products and services. There is a growing interest from general consumer goods manufacturers targeting pet owners, especially female decision-makers in purchasing.

• - Contact URL (for inquiries regarding HearPet, contact Yuuki Yasuhara): HearPet Contact

About TYL

TYL is a rapidly growing venture that aims to promote the idea that pets are part of the family. The company provides business support to veterinary clinics and related sectors while also assisting pet owners. By utilizing technology, TYL strives to create a valuable environment for pets to live healthy lives, enabling both pets and their owners to enjoy fulfilling lives together.

• - Corporate Site URL: TYL Corporate Site

Company Overview

• - Name: TYL Co., Ltd.
• - CEO: Masahira Kaneko
• - Established: August 1, 2017
• - Capital: ¥225,124,800 (including capital reserve)
• - Location: 4th Floor, Sumitomo Real Estate Shiba Building, 2-13-4 Shiba, Minato, Tokyo.