APAMAN's New CM Series Hits 10 Million Views in Just 10 Days!

In a stunning achievement for the real estate rental industry, APAMAN Co., Ltd. has announced that their latest commercial series, featuring popular personalities Tsuchiya Tao and Tsuchiya Honoka, exceeded a staggering 10 million views on YouTube within just ten days of its release on November 20, 2025.

The Magic of the CM Series

The commercial series, which consists of two main themes: "No. 1 in Stores and Contracts" and "Let’s Go to Your Ideal Room," succeeded in capturing the attention of viewers through its lively presentation and innovative use of technology. These factors were instrumental in making a strong impact, especially among younger audiences. The key theme of the commercial revolves around the transformative moments when new lives begin, expressed through catchy choreography and visually stunning scenes.

The choreography was crafted by the well-known dance group, Powapafu Boys, famed for their engaging routines in works like SEKAI NO OWARI's "Habit." Their lively and enjoyable dance moves encouraged shares and discussions across social media platforms, aiding in the series' viral success.

Incorporating Cutting-Edge Technology

Adding to the charm of the series is the adoption of the latest AI imaging technology known as NeRF (Neural Radiance Fields). With this innovative approach, the commercials deliver immersive visuals that keep viewers glued to the screen. This modern technique not only elevates the viewing experience but also generates serious buzz around the campaign.

Capturing a Young Audience

The bright and positive theme of the commercials resonates particularly well with younger individuals starting new chapters in their lives. The vivid imagery and dancing to upbeat music create an environment of excitement and anticipation, effectively enhancing the message of hope and comfort associated with beginning a new life.

CM Theme: Opening Doors to New Lives

The central theme of the ad series, "The Moment New Lives Begin to Move," encapsulates the vibrant essence of the Tsuchiya sisters, as urban students and professionals are shown joyfully dancing through various doors. This imagery reflects the joy and assurance that APAMAN aims to provide to those seeking new living spaces. The rapid succession of diverse life scenarios not only keeps the audience engaged but also naturally uplifts their spirits through its cheerful ambiance.

Broadcast Details

The commercials began airing nationally across Japan on November 20, 2025, showcasing a strong team of talents:

- Featuring: Tsuchiya Tao and Tsuchiya Honoka
- Music Production by: Ryo Matsui from the band The Brilliant Green
- Choreography by: Powapafu Boys
- Filming Technology: NeRF (Neural Radiance Fields)

Viewers can catch the commercials on YouTube, where they are actively promoting both the "No. 1 in Stores and Contracts" and "Let’s Go to Your Ideal Room" series.

Industry Recognition

APAMAN Co., Ltd. prides itself in being a leader in the rental housing intermediary industry, with the highest number of stores and contracts in Japan according to a study conducted from May 14 to May 28, 2024. Their continued innovation in advertising and commitment to quality service has cemented their reputation in the field.

For further insights into APAMAN’s franchises and additional information, visit APAMAN Official.