Marugame Seimen, a renowned udon chain headquartered in Shibuya, Tokyo, is launching its unique "Marugame Seimen Seasoning Set" on December 17, 2025. This exciting announcement comes as the company aims to enrich the dining experience for customers who enjoy udon and tempura, especially during the gift-giving season. The seasoning set comprises five specially selected condiments crafted to enhance the flavors of Marugame Seimen's fresh udon and tempura.
Unique Blend of Seasonings
The set includes:
- - Dashi Soy Sauce: A fragrant soy sauce infused with the rich flavors of Rishiri kombu seaweed and bonito.
- - Dashi Sauce: A unique sauce characterized by its fruity sweetness and savory dashi broth.
- - Tempura Sauce: A sweet sauce that harmonizes beautifully with various tempura dishes.
- - Kara Shichimi: A chili pepper blend featuring a zesty citrus aroma that adds a spicy kick.
- - Yaki Shio: A mellow soy salt made from roasted Akō sea salt.
Each of these products has been previously available in-store only, but due to popular demand, Marugame Seimen decided to make these available for take-home. During a test run in August 2025, the seasoning set was so well-received that certain locations ran out of stock. This national release coincides with increased demand for gifts and handouts, providing customers with an exquisite way to share the flavors of Marugame Seimen.
Perfect for Gifting
Marketed at a price of 2,000 yen (tax included), the set comes in a specially designed box that is not only visually appealing but also functional, allowing for easy storage on dining tables. Each seasoning set is packaged in a lovely paper bag, making it a great choice for gifts. Marugame Seimen encourages customers to enjoy these products in their everyday meals, allowing them to recreate the distinctive flavors of Marugame Seimen's culinary offerings at home. The seasoning set will be available in locations nationwide, with sales ending once supplies run out.
More Than Just Udon
Marugame Seimen prides itself on its commitment to quality and freshness. With a motto that translating to "Our udon is alive," the brand focuses on delivering delightful dining experiences through homemade udon. At over 800 locations throughout Japan, Marugame Seimen's chefs craft udon daily from 100% domestic wheat flour, ensuring each bowl offers the right texture and flavor. The company has expanded internationally, drawing crowds craving authentic udon and tempura.
Sustainability Initiatives
In addition to serving delicious food, Marugame Seimen is also focused on sustainability among its various initiatives. The company has launched a reusability program in Kakogawa, Hyogo, allowing customers to return their udon buckets. By 2027, the goal is to repair around 10,800 buckets and reduce annual waste by approximately 1.5 tons. Moreover, they actively promote food education through classes teaching children about the joy of cooking and eating. From using reusable utensils in-store to incorporating bio-plastics in takeout products, Marugame Seimen is on a mission to lessen its environmental impact.
With an influential slogan, "Fill this planet with culinary delight," the Toridoll Group, of which Marugame Seimen is a part, continues to grow as a leader in the dining industry, innovating in ways that excite both employees and customers alike.