#USA #Los Angeles #My Gym #Little Tikes #Story Dream Machine

My Gym and Little Tikes Partner to Celebrate National Literacy Month

In an exciting collaboration aimed at promoting literacy among young children, My Gym Children's Fitness Centers has joined forces with Little Tikes® to introduce the innovative Story Dream Machine™. This partnership will be highlighted during National Literacy Month from September 1 to 14, 2025, with specially designed programs across selected My Gym locations nationwide.

The Story Dream Machine is not just a standard reading aid; it merges play and learning to create an engaging environment for kids. This device serves as a portable projector that enchants children by transforming story time into a multisensory experience filled with vibrant lights, sounds, and projections. It functions as a sleep aid, combining read-along stories with a white noise feature and a comforting nightlight. As children listen to classic tales unfold, they are introduced to the joys of reading while building their imagination and confidence in a fun way.

According to Cameron Bunce, Executive Vice President of Strategic Partnerships at My Gym Enterprises, “At My Gym, we believe in nurturing the whole child – physically, socially, and cognitively. We're thrilled to team up with Little Tikes, a brand known for its commitment to creativity and play, to emphasize the importance of literacy. The Story Dream Machine is a playful and innovative way to bring stories alive for children, making it an excellent tool for celebrating National Literacy Month.”

Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, home to the Little Tikes brand, echoed this sentiment: “At Little Tikes, we recognize that the most effective learning begins with play. The Story Dream Machine serves to unite families at storytelling times in a delightful and magical manner. By collaborating with My Gym, we can ignite children’s imaginations while creating cherished memories during National Literacy Month and beyond.”

About My Gym Children's Fitness Center

Established in 1983, My Gym Children's Fitness Center has become a global leader in early childhood fitness and education. With hundreds of locations worldwide, they offer diverse classes that blend fitness, education, and fun. Each program is crafted to motivate children through interactive play, enhancing physical strength, confidence, and social capacities.

About Little Tikes

Founded in 1969 in Hudson, Ohio, Little Tikes is a manufacturer celebrated for producing durable and engaging children's products. Since merging with MGA Entertainment in 2006, Little Tikes has thrived through continuous innovation and strategic partnerships, believing in the potential for every day to become an opportunity for adventure and discovery. They emphasize active play as essential for early development, crafting toys that ignite curiosity in kids of all ages.

The Importance of National Literacy Month

September signifies National Literacy Month, a time to honor and promote the significance of early literacy as a foundation for lifelong learning and success. Encouraging children to engage with reading from a young age supports language development, stimulates imagination, and boosts confidence. This aligns perfectly with the missions of both My Gym and Little Tikes, which focus on fostering thriving, well-rounded children.

This partnership not only provides exciting new opportunities for children but also reaffirms the commitment of My Gym and Little Tikes to support families in every aspect of early development, especially in fostering a love for reading and storytelling that can last a lifetime.