Doceree Welcomes Karima Sharif as SVP to Enhance Global Client Partnerships

Doceree Welcomes Karima Sharif to Lead Strategic Client Initiatives

In a significant move to enhance its global outreach, Doceree, the world's premier network specializing in programmatic messaging for healthcare professionals, has announced the appointment of Karima Sharif as its Senior Vice President for Strategic Accounts. With over 25 years of experience in healthcare marketing, Sharif is set to leverage her extensive background to build and strengthen partnerships that will propel the growth of pharmaceutical brands in various global markets.

Karima Sharif is known in the industry as a formidable leader, often referred to as the "Fresh Princess of Media." Her expertise spans across omnichannel strategy, multicultural marketing, and data-driven segmentation, all of which are essential for effectively engaging both Direct-to-Consumer (DTC) and Healthcare Professional (HCP) audiences. Throughout her career, she has shaped marketing strategies for more than 100 brands in the pharmaceutical and medical device sectors, making her a prominent figure in media strategy and execution.

Before joining Doceree, Sharif played a pivotal role at renowned agencies like CMI/WPP, Publicis, and IPG MediaBrands, where she was responsible for managing media budgets exceeding several million dollars. Her vast experience positions her perfectly to drive innovation and maximize value for Doceree’s strategic clients.

In her new role, Sharif expressed her excitement about joining the team at Doceree, emphasizing the company's transformative approach to how pharmaceutical marketers connect with healthcare professionals. “I am thrilled to be stepping into Doceree at such a critical moment. The company is leading the charge in redefining the way Pharma marketers engage with HCPs through data-driven, platform-centric strategies. I look forward to contributing to this incredible mission and making a substantial impact with a team that is shaping the future of healthcare marketing,” she stated.

Sharif has built a reputation for her ability to foster and maintain meaningful partnerships while leading high-performing teams. Her commitment to diversity and inclusion in the industry has earned her accolades such as the “Rising Leader in Healthcare 2022” by In Vivo and the “Agency Vanguard Award 2022” by DTC Perspectives.

Kamya Elawadhi, Head of Client Services at Doceree, remarked, “At Doceree, our mission is to improve the conversations between physicians and patients by transforming how pharma brands engage with healthcare professionals in the digital sphere. Karima’s deep expertise in media strategy, inclusive communication, and full funnel execution will be crucial in delivering better outcomes for our partners and elevating the entire ecosystem for engaging healthcare providers.”

As a recognized thought leader in the industry, Sharif has contributed her insights to publications such as Adweek and MM+M, where she has sparked essential conversations about innovations in healthcare marketing and the need for inclusive, equitable campaigns that resonate with diverse audiences. Her extensive advocacy work includes co-founding the Women of Color Affinity Group and serving as chair of the Healthcare Businesswomen's Association (HBA) for North America, as well as her recent involvement with Sherunsit.org, where she mentors emerging female leaders.

Doceree stands at the forefront of transforming healthcare communication by utilizing patented technology that addresses current and future challenges in the healthcare and life sciences sector. The company is committed to fostering meaningful interactions and conversations between physicians and patients, ensuring they are insightful, comprehensive, and outcome-oriented.

For more information about Doceree and its innovative approach, visit www.doceree.com.