#United States #Atlanta #Home Depot #Behr Paint #KILZ

The Home Depot Expands Partnership with KILZ

In a significant development for the home improvement sector, The Home Depot has announced an exclusive agreement with Behr Paint Company to offer KILZ® branded primer products across the United States and Puerto Rico. This strategic move underscores Home Depot's commitment to enhancing its service offerings for professional customers who depend on high-quality materials for their projects.

The KILZ® range includes renowned products such as KILZ Original®, KILZ PVA®, KILZ 2®, KILZ 3 Premium®, KILZ Restoration®, and KILZ Mold Mildew®, among other specialized primers and aerosols. This places Home Depot as the only major retail outlet to provide these essential products, making it a go-to destination for contractors and DIY enthusiasts alike.

Founded in 1979, The Home Depot has a long-standing relationship with Behr Paint Company, which dates back to its inception. Over the years, KILZ® primers have gained a reputation for their reliability and effectiveness, becoming a staple in the toolkit of many professionals in the industry. The new partnership aims to streamline the purchasing process for these professionals, who can now find everything they need in one place, potentially saving time and reducing the need for multiple stops while working on a project.

Billy Bastek, Executive Vice President of Merchandising at The Home Depot, emphasized the importance of this exclusive deal. He stated, “Pros can sometimes make several stops to get the products they need for a single job. By exclusively offering industry-standard products like KILZ® primer and expanding our product assortment and depth, we can simplify how they shop for a project and save them time.” This dedication to customer convenience is paramount, as it reflects Home Depot's ongoing efforts to enhance the shopping experience across various channels, including in-store, online, and delivery services.

Moreover, The Home Depot is investing heavily in its Pro ecosystem, which is tailored to meet the unique demands of professional contractors. This expansion will not only make it easier for pros to find the products they need but also enhance their overall shopping experience, aligning with the company's mission to deliver high-quality service and convenience.

Megan Selby, president of Behr Paint Company, also shared her enthusiasm for the collaboration, noting that this expanded partnership will ensure that customers—whether DIY homeowners or professional contractors—can find the KILZ® primers and BEHR® products essential for their projects all in one location. “This collaboration allows us to continue providing a best-in-class experience, anchored by unparalleled product quality and service,” she stated.

As the world's largest home improvement retailer, The Home Depot operates a vast network of over 2,347 retail stores across several U.S. territories and Canada. With over 470,000 associates, the company remains a titan in the industry, consistently evolving its offerings to cater to a diverse customer base. The company's stocks are publicly traded on the New York Stock Exchange under the ticker symbol HD, and it is part of the esteemed Dow Jones Industrial Average and the S&P 500 index.

In conclusion, The Home Depot’s exclusive partnership with KILZ® not only reinforces its long-standing commitment to meet the evolving needs of professional customers but also ensures that they can access high-quality primer products in a seamless manner. As the home improvement market continues to grow, such strategic integrations are essential to maintaining competitive advantages and providing comprehensive solutions to customers’ needs.