#Germany #Nuremberg #Spielwarenmesse #ToyCity #Spirit of Play

Celebrating 75 Years of Spielwarenmesse

As the countdown begins for the highly anticipated Spielwarenmesse, which will take place from January 27 to 31, 2026, excitement is building in the toy industry. With just 75 days left until the opening, the online magazine Spirit of Play is launching a vibrant campaign to commemorate this significant milestone.

A Unique Experience in Nuremberg

This year, the exhibition center in Nuremberg will transform into a hub of inspiration where visitors can celebrate, discover, and connect. This special anniversary event promises an array of activities, including interactive experiences, personal meeting spaces, and unique installations celebrating the history of the Spielwarenmesse. The event is not just a showcase for products but a chance to engage with the vibrant community of toy industry professionals and enthusiasts alike.

Christian Ulrich, spokesperson for Spielwarenmesse eG, emphasized the importance of this occasion. He stated, “We want to take this opportunity to thank everyone involved for their remarkable collaboration, allowing them to enjoy the fair in a uniquely celebratory atmosphere.” The Spirit of Play magazine is leading the charge by recounting the fair's history, beginning in 1950 under the name Deutsche Spielwaren-Fachmesse. Each day leading up to the event, articles and anecdotes will offer fresh perspectives on the fair’s past, present, and future.

Interactive Exhibitions and Celebratory Events

During the event, various interactive exhibitions will be displayed, showcasing the journey of Spielwarenmesse from its inception to its current status as a leading global toy fair. Highlights include key moments like international expansion, relocation to the exhibition center, and debut showcases of iconic products.

The fair is still evolving, embracing digitalization trends and increasing networking opportunities, steered by the current leadership of Florian Hess, Jens Pflüger, and Christian Ulrich. Additionally, many exhibitors will flavor the event with their initiatives, creating interactive play areas, musical performances, and creative photo spots throughout the venue.

Fifteen exhibitors who have participated since the first edition will be honored during this celebration, including renowned brands such as HABA, Ravensburger, and Märklin. The anniversary will also feature special nightly events like the “ToyNight” and “RedNight,” fostering connections among industry professionals in a festive atmosphere filled with unique celebrations at various booths across the fair.

What to Expect from the 75th Anniversary

As part of the festivities, a spectacular fireworks display will launch the special night on the first day of the fair, signifying a joyful kickoff to the celebrations. Throughout ToyCity in Nuremberg, fans of the fair can also frame photos in exclusive “75 years” designs and share their excitement as the largest industry event of the year approaches.

All details regarding events and programs can be accessed through the official Spielwarenmesse website. To explore significant milestones from 1949 to 2026, interested parties can visit the dedicated link provided online.

The Spielwarenmesse stands as a pivotal B2B event where key players and startups unveil their innovations and trends to the global market, providing a complete range of products alongside profound industry insights. Additionally, the versatile Spielwarenmesse Digital platform and Spirit of Play magazine continually share vital topics and analyses enriching the toy sector year-round.

Conclusion

Mark your calendars for January 27 to 31, 2026, as the Spielwarenmesse promises to be an unforgettable celebration of 75 years of joy, creativity, and connection in the toy industry. Join in the festivities, and be part of the vibrant community that has made this fair a cornerstone of the global toy market!