New Fontina Cheese PDO Educational initiative Launched in Southwestern United States

Discovering Fontina: A Culinary Journey in the Southwest

In February 2025, an exciting initiative kicked off in the southwestern United States, highlighting the exquisite Fontina cheese Protected Designation of Origin (PDO). As part of the 'Landmarks from Europe' campaign, which focuses on promoting exceptional European food products, this initiative presents a remarkable opportunity for food and wine experts as well as enthusiasts to delve into the unique qualities of Fontina cheese.

The Masterclass Experience

The Fontina masterclass has been expertly organized by the Consorzio di Tutela della Fontina DOP, targeting professionals across four major cities: Dallas, Houston, Austin, and San Antonio. Each session includes tastings and presentations tailored to new trade operators, showcasing the rich history and tradition behind Fontina cheese.

This project, in collaboration with the Consortium for the Protection of Barolo Barbaresco Alba Langhe and Dogliani, emphasizes the essence of high-quality European cheeses and wines, making for a truly immersive educational experience. The fact that registration was fully booked in all cities speaks volumes about the rising interest in products from the Valle d'Aosta region.

Fontina Cheese: A Taste of Tradition

Fontina cheese stands as a symbol of the Aosta Valley, known for its creamy aroma and sweet, delicate flavor. With its PDO status granted by the European Union in 1996, Fontina is more than just a cheese; it’s an experience.
This semi-cooked cheese’s appearance is characterized by a thin, brown crust that darkens with age, while its interior is soft and elastic, dotted with characteristic holes. Its ivory to straw-yellow color complements its delightful, melt-in-the-mouth texture.

The name 'Fontina' is believed to originate from a mountain pasture named Fontin, or from the nearby village of Fontinaz. Such connections to the land reinforce the cheese's rich heritage.

The Campaign and Its Vision

The 'Landmarks from Europe' initiative, which seeks to boost awareness of PDO and Denominazione di Origine Controllata e Garantita (DOCG) products in North America, spans three years—from 2024 to 2027. The campaign underscores the commitment to quality, sustainability, and respect for traditional culinary practices.

By participating in these masterclasses, attendees gain a deeper understanding not only of Fontina but also of the broader values represented by these premium European products. The initiative aims to enlighten consumers and professionals alike about the significance of quality and authentic origin in food consumption.

The Consorzio Fontina DOP, uniting Fontina producers since 1952, stands at the forefront of this endeavor, overseeing production standards and ensuring that only the finest cheeses carry the Fontina name. The consortium’s engagement with the European Union further reinforces the integrity and tracing of this beloved product.

Conclusion

As the Fontina masterclass continues to unfold across the southwestern U.S., it not only nurtures local gastronomic culture but also acts as a bridge connecting consumers to the authentic tastes of Europe. The growing curiosity around this PDO cheese signifies a shift toward appreciating locally-sourced, high-quality foods made with care and respect. Join the journey of flavor with Fontina cheese, a product that transcends borders and brings the rich heritage of the Aosta Valley to tables across America.