#Japan #Tokyo #Fanbase Company #Sports Fan Survey #Research Report

The Launch of the Sports Fan Survey 2026 Report and Data for Purchase

The Fanbase Company, headquartered in Chiyoda, Tokyo, has officially initiated the sale of the 2026 Sports Fan Survey report. This extensive research aims to illuminate the influence and value of sports on individuals, communities, and society at large. Conducted by the Fan Research Institute, a division of the company, this new data offers tremendous insights into the realm of sports fandom in Japan.

Collaborating with Intage Inc., one of the largest research firms in Japan, the institute harnesses their expertise in dependable data collection and analysis. These efforts enable the quantification and visualization of sports’ impact and significance within society.

Overview of the 2026 Sports Fan Survey

The newly available report details fan consciousness and behavior data across 44 teams from Japan's major leagues: Nippon Professional Baseball, J-League (soccer), and League One (rugby). This comprehensive data allows for comparisons between leagues and individual teams, offering valuable insights into how sports resonate with fans across the nation.

Key Features of the Paid Report

1. Data-Driven Materials: The report provides raw data (Excel files) suited for analytical projects and documentation, along with PDF reports encapsulating the aggregate data of various survey items.
2. Comparative Analysis: Fans' attitudes and behaviors are broken down by league and team, enabling side-by-side comparisons. This offers clubs a clear understanding of their position and characteristics relative to their peers within the same league.
3. Emotional Mapping of Fan Relations: Beyond just the volume of fans, the report captures dimensions such as customer happiness (CWS), intent to continue supporting, lifetime fan intentions, and degree of advocacy, revealing how fans emotionally connect with their teams.
4. Comprehensive Understanding of Fan Engagement: The report reveals detailed insights into fans’ information sources, engagement styles during events, and their spending behaviors, allowing for a holistic analysis of fan relations.
5. Sponsorship Effectiveness Evaluation: The report also includes details about fan perceptions of sponsors, enabling the understanding of a sponsor's efficacy based on fan psychology.

Data Utilization Examples

• - Team-Specific Analysis: Understanding the unique features of the fanbase for individual teams can lead to initiatives targeting new fan acquisition.
• - Demographic-Based Analysis: By analyzing different age groups' cheering styles, teams can tailor fan services and engagement strategies.

Sales Details

The paid dataset and report are set to be available from March 2026, with cost estimates available upon request. Inquiries can be directed to the Fanbase Company via email.

Research Summary

The survey has gathered insights from fans of 44 teams through structured questionnaires encompassing data on demographics, life satisfaction, fan behavior, and perceived value from sports teams. The aim is to better understand fans' experiences and their connections to sports.

Furthermore, a free version of the report is also available, summarizing key aspects such as fan engagement levels, emotional ties, and sponsor perceptions. Those looking to dive deeper can access it through the official website.

For continuous updates and information related to future research findings, potential buyers or interested parties are encouraged to register through the company's online form.

The Fanbase Company, established in May 2019, continues its dedication to exploring the nuances of fandom and its significance in societal contexts. The collaboration with Intage exemplifies a commitment to providing high-quality, actionable insights that stakeholders in the sports industry can leverage for marketing strategies and community engagement.