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Sally Beauty Expands Innovation in Hair Care

In an exciting development, Sally Beauty, renowned for its professional-grade hair products, is making significant upgrades to its innovation pipeline. As a leader in the beauty retail market, the company is dedicated to addressing the evolving needs of its customers by introducing groundbreaking products that promise enhanced functionality and accessibility.

The latest addition to Sally Beauty's extensive product range is the ion® 24K collection. This new line, being a part of their major brand ion, is designed specifically to tackle one of the most concerning issues facing beauty consumers today: hair damage. According to a survey conducted with a sample of US beauty consumers, around 40% identified damage to their hair as a key issue..

To combat this, the ion® 24K collection employs TRICHOPOWER™ SCIENCE, an innovative molecular technology aimed at restoring hair to a healthier baseline. The collection includes several products designed to reverse damage quickly and effectively:

1. Rapid Recovery Peptide Leave-In Hair Treatment: This transformative leave-in treatment promises to reverse damage from root to tip in just three minutes, successfully maintaining 87% of the hair's natural integrity even after processing or bleaching. Remarkably, consumers can expect to save more than 60% compared to other leading brands.

2. Metal & Mineral Neutralizing Spray: Specially formulated to minimize metal and mineral deposits on the hair and scalp, this spray acts as a crucial pre-treatment that ensures even coloring of hair.

3. pH Perfector Purifying Shampoo: This gentle cleanser not only effectively removes buildup but also helps to balance the hair's pH. When paired with the leave-in treatment, it enhances the hair's restorative journey, yielding soft, healthy, and resilient hair from the first wash.

4. Charcoal Detox Shampoo: This shampoo gently lifts impurities while maintaining moisture, providing necessary protection to the hair cuticle.

Katherine Buckland, VP of Own Brand Product Development at Sally Beauty, emphasized the company's commitment to innovation: "At Sally Beauty, our focus is on delivering exclusive innovation that meets the needs of today's consumer. Our new products demonstrate our intention to evolve our portfolio purposefully, providing professional-quality performance while ensuring great hair is accessible to everyone.”

Looking ahead, Sally Beauty plans to release a new collection of ion® tools in early spring, set to enhance the grooming experience further. Details remain under wraps, but the new collection is anticipated to help achieve smoother and shinier hair without the application of excessive heat, reinforcing the company's mission to make high-quality products more personal and approachable.

For those eager to get their hands on the ion® 24K products, they are available now on the SALLY app and website at SallyBeauty.com. In-store availability will follow starting February 9, 2026.

More About Sally Beauty

Sally Beauty Holdings, Inc., traded under NYSE SBH, is a global leader in professional hair color and beauty supplies. The company runs Sally Beauty and Beauty Systems Group businesses, offering a wide array of over 15,000 products for hair color, care, nails, and skin through both proprietary brands and popular professional lines.

Among its offerings, customers can find renowned brands such as Ion®, Bondbar®, Wella®, and more. With a persistent focus on innovation and quality, Sally Beauty continues to set the industry standard in beauty products and supplies.

For further information regarding Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.