#China #Beijing #anniversary #Brand Day #Foton Motor

FOTON Motor's Inaugural Brand Day and 30th Anniversary Celebration

FOTON Motor has successfully launched its very first Brand Day on April 22, 2026, in Beijing, marking a significant milestone for the company as it also celebrated its 30th anniversary. This extraordinary event attracted representatives from various media outlets and dealers across Europe, America, and Southeast Asia. The day was filled with various activities such as factory tours, product demonstrations, and an elegant gala dinner at the famous Badaling section of the Great Wall.

The delegation undertook a detailed visit to several key facilities, including the FOTON Cummins plant, the advanced laboratory X, and the FOTON Bus Global Center. Here, they had the opportunity to observe cutting-edge production lines for smart engines and workstations integrated with artificial intelligence (AI). An afternoon of product trial runs allowed attendees to experience the extensive range of FOTON vehicles, which features heavy trucks, light trucks, mini trucks, vans, pickups, and new energy vehicles.

During the gala near the Great Wall, Wu Zongtian, President of FOTON International, emphasized the company’s enduring spirit encapsulated in their motto “Grit to Great.” Vice President Dong Shuxing expounded on FOTON's remarkable journey, highlighting its growth from launching its first light truck to expanding its presence in over 140 countries worldwide. Furthermore, he reiterated the firm’s commitment to global outreach, presenting the ambitious “GREEN 3030” initiative, which aims to achieve 300,000 overseas sales by 2030, with 30% of these being new energy vehicles.

In the coming five years, FOTON plans to establish manufacturing bases in Indonesia, South Africa, Mexico, Saudi Arabia, Europe, and other regions, signaling a shift from mere product exportation to technology collaboration, establishing standards, and creating value chains.

Launch of New Products

Additionally, FOTON unveiled four new models aimed at enhancing logistics and transportation. The GALAXUS sets a new standard for long-distance freight with its superior comfort and efficiency, while DAYSTAR is designed to provide optimal versatility for intercity freight. The eVIEW CONNECT, an all-electric vehicle, is poised to revolutionize urban freight mobility with its remarkable efficiency. Lastly, the AUV Smart Bus stands as a pioneer in urban micro-circulation transformation, boasting safety, efficiency, comfort, and smart features.

Deployment of Global Expedition

FOTON has officially announced the commencement of its “FOTON GALAXUS Global Expedition.” After Beijing, the expedition will progress towards Mexico, and subsequently to the Asia-Pacific region and the Middle East, culminating at the Hanover Auto Show. The flag ceremony symbolizing the launch of the pioneering team heading to Latin America marked the start of this ambitious undertaking.

With 30 years of experience, FOTON Motor aims to establish itself as a reliable global partner for eco-friendly and intelligent solutions in the commercial vehicle sector. The company's dedication to innovation and sustainability will continue to drive its forward momentum in the industry as it approaches its next chapter.