Exciting Collaboration between Phiten and Big Echo for Healthier Karaoke Experience

In a bid to enhance the karaoke experience by focusing on health and wellness, Big Echo Shimbashi Ginza-Guchi, operated by Daiichi Kosho Co., Ltd., is excited to announce a collaborative initiative with Phiten Co., Ltd. Starting March 1, 2026, the establishment will unveil the 'Phiten Collaboration Room,' featuring innovative designs and state-of-the-art wellness technology.

Phiten is known for its distinctive policy centered around supporting health, utilizing technologies such as Aqua Titanium in various products, including necklaces, apparel, and sports-related items. Through this partnership, the focus will be on providing a relaxation and recovery-oriented karaoke experience specifically tailored for busy professionals who often deal with daily stress.

All nine karaoke rooms and corridors on the seventh floor of Big Echo Shimbashi Ginza-Guchi will be adorned with customized wallpaper utilizing Phiten's Aqua Titanium technology. This innovative approach aims to foster an atmosphere conducive to health and relaxation. Additionally, guests will have the opportunity to borrow foot massagers to enhance their experience, encouraging them to rediscover the joy of singing while rejuvenating both mind and body.

As part of the launch, a special campaign is set to take place from March 1 to March 31, 2026. The campaign offers several exciting incentives for patrons:

- Guests who reserve a room and wear Phiten-branded apparel such as T-shirts or bracelets will receive a free order of French fries.
- Customers who achieve a perfect score using the AI-based scoring system of LIVE DAM WAO! will be eligible to receive a voucher for a 'RAKUWA Necklace EXTREME Mirror Ball (Light).'
- The first 2,000 guests to participate will receive a complimentary Phiten tape, promoting further relaxation and wellness.

This collaboration reflects Big Echo's commitment to creating appealing spaces that cater to customer needs and unique location characteristics, thereby enhancing service offerings and customer satisfaction. By combining the fun of karaoke with health-focused features, Big Echo aims to draw in more customers and elevate the overall karaoke experience.

For further details, check out the following links:

- Big Echo official site: Big Echo
- Phiten official site: Phiten

This groundbreaking collaboration between Phiten and Big Echo sets a new precedent in the entertainment and wellness industry, making karaoke not just fun but also beneficial for one's health. As the opening date approaches, more details are expected to unfold, promising an unforgettable singing and relaxation experience for all guests.