#Japan #Tokyo #OCHER THE SERUM #OCHER UOMO #UOMO Awards

OCHER UOMO: A Triumph in Men's Skincare

OCHER UOMO has made waves in the men's cosmetics industry by securing the top prize in the all-in-one category at the UOMO Beauty Awards 2025. The brand, launched by Okka Corporation, recognized for its innovative approach to men’s skincare, won this accolade for its flagship product, OCHER THE SERUM. This achievement comes just seven months after the product’s launch, following consecutive accolades including an A rating from LDK the Beauty Men and a BEST certification from Begin Best Beauty 2025.

Award Highlights

• - Publication: UOMO December 2025 Issue (Released October 24, 2023)
• - Awarded Product: OCHER THE SERUM
• - Award Category: UOMO Beauty Awards 2025 - All-in-One Top Prize

The Journey of Excellence

From its inception, OCHER UOMO has pursued a mission to elevate men's skincare routines. Using insights gained during the founder Hiroki Hattori's tenure at Shiseido, the brand has developed a high-performance all-in-one serum that transforms skincare time into a nourishing experience. The serum is designed with portability in mind, making it ideal for diverse situations such as trips to the sauna, travel, or casual outings.

In just two months post-launch, the product earned an A rating from LDK the Beauty Men, achieved BEST certification four months later, and now tops the category in UOMO’s awards. This rapid success highlights the product’s quality and the brand’s dedication to redefining men’s skincare.

Key Features of OCHER THE SERUM

1. Tailored Ingredients for Men’s Skin

• - Niacinamide: A high concentration of this renowned brightening agent is included to address the thicker skin of men.
• - Bakuchiol: A plant-derived retinol alternative that caters to men's skin sensitivity against external stressors.
• - Salicylic Acid from Natural Sources: Utilizes Himekoji Leaf Extract, a gentle, natural form of salicylic acid suited for sensitive men's skin.
• - CICA: To prevent skin roughness and support barrier function.
• - Vitamin C Derivative (3LGA): A gentle form of Vitamin C ideal for post-shave application.

2. Hydration & Matte Formula for Oily Skin

• - Incorporates Nano-Protein Capsule™, ensuring moisture retention and elasticity.
• - Azelaic Acid: Helps manage excess oil and shine, addressing common concerns in men’s skin.

3. An Elevated Skincare Experience

• - Features a refined scent of Western pear and wood, making skincare feel luxurious.
• - Maintains the essence of an all-in-one product while being highly functional and user-friendly.

Product Details

• - Product Name: OCHER THE SERUM
• - Volume: 50mL
• - Release Date: March 21, 2025
• - Pricing: Regular price at ¥4,270 (tax excluded), subscription price at ¥3,960 (tax included)
• - Purchase Links: Single Purchase, Subscription Purchase

Insights from the Brand Director

Hiroki Hattori, the Brand Director, shares his thoughts: “This award signifies a shift in consumer expectations from 'time-saving' to 'quality' in all-in-one products. Feedback regarding the refreshing semi-matte finish, portability, and uplifting scent has validated our approach. The dual appreciation for functionality and aesthetics from the discerning UOMO readership aligns perfectly with our aim to set new standards in men's skincare.”

About OCHER

OCHER has redefined men's skincare by offering all-in-one serums that are scientifically tailored to address the unique structure and needs of male skin. The brand aims not simply to provide high-quality products but to create a familiar, user-friendly experience that makes skincare more accessible and enjoyable for men.

OCHER encourages breaking the mold of traditional skincare routines and promotes versatile formulations adaptable to various settings, even beyond the bathroom. Recent implementations have been enjoyed in multiple environments, including saunas and coworking spaces.

Professional Endorsement

Supervised by Dr. Tomoko Tanikawa, a specialist in dermatology and aesthetic medicine, OCHER’s formulations are backed by professional expertise, ensuring each product is effective and safe for users.

With OCHER THE SERUM's success, the brand looks forward to introducing more innovative products that enrich the men's skincare experience, focusing on design and fragrance, alongside functional value.