#USA #Chantilly #Graza® Olive Oil #Fly By Jing® #Firehook®

Firehook® Expands Flavor Horizons with New Limited Edition Crackers

Today, Firehook® Crackers revealed exciting new flavors that stretch the imagination of what crackers can be. Collaborating with renowned brands Graza® and Fly By Jing®, these limited edition snacks promise to redefine every snacking occasion through bold flavors and quality craftsmanship.

The newly launched crackers, available exclusively at Whole Foods® Market, present two standout options: Olive Oil, Lemon Chive and Sichuan Chili Crisp. These flavors are not merely unique; they represent an innovative blending of high-quality ingredients that Firehook is known for. Notable for its dedication to artisanal snack production, Firehook aims to elevate the cracker experience through these unique flavor profiles.

Collaboration with Trendsetters

Firehook's foray into delectable flavor pairings sees it working closely with Graza® and Fly By Jing®. Andrew Benin, CEO of Graza®, emphasizes the purpose behind this partnership: “At Graza, we're committed to making olive oil a superstar in everyday cooking, and this collaboration does just that.” The Olive Oil, Lemon Chive flavor features Graza's punchy extra virgin olive oil paired with bright lemon and savory chives, creating a delightful balance of zesty and herbaceous notes.

Meanwhile, Fly By Jing’s Sichuan Chili Crisp flavor adds a spicy touch, enhancing the texture and taste of each cracker. Renowned for its high-quality ingredients, Fly By Jing transforms a simple snack into an irresistible experience, adding layers of savory crunch and spice that complement Firehook’s traditional cracker base.

Quality You Can Trust

Each cracker is baked in small batches right from Firehook's facilities in Chantilly, VA, ensuring that every bite is consistent in quality and flavor. The Olive Oil, Lemon Chive crackers encapsulate the essence of freshness with their buttery crunch, appealing to those who appreciate herbaceous flavors in their snacks. The Sichuan Chili Crisp option is set to please spice enthusiasts, offering a vibrant kick and satisfying crunch.

Maura Mottolese, CEO of Firehook, stated, “We’re always looking to push the boundaries of what crackers can offer. These collaborations with such innovative brands allow us to bring unique and crave-worthy snacks to our customers.”

Availability

These limited edition crackers are set to be available nationwide at Whole Foods Market through September. As Firehook® continues to provide exceptional snacks rooted in quality, these new offerings are a testament to their commitment to innovation in flavor. Each cracker is made with non-GMO ingredients, further reinforcing the brand’s promise of quality.

For more information about Firehook and to view their growing product portfolio, visit Firehook’s website or follow them on Instagram at @firehook.

About Firehook®

Founded in 1992, Firehook® emerged as a leader in artisanal snacking, known for its exceptional crunch and simple yet unforgettable flavors. Taking pride in its small-batch baking processes, the company focuses on delivering delightful snacks that enhance moments of social gathering or personal enjoyment.

With the launch of these unique flavors, Firehook invites snack aficionados to venture beyond traditional snacking and explore brand-new gastronomical experiences crafted from high-quality ingredients. Explore what makes Firehook stand out in the crowded snack market today!