Refuel Agency Chosen as Veterans Florida's Marketing Partner, Strengthening Military Outreach Strategy
In a significant move to bolster its outreach to veterans and servicemembers, Refuel Agency has been named the official marketing partner for Veterans Florida for the fiscal year 2025-26 and beyond. This collaboration aims to leverage Refuel's extensive expertise in military marketing, honed over 37 years, to aid in supporting Florida's large veteran population, which comprises an impressive 1.5 million individuals.
Veterans Florida serves as a pivotal organization created by the state, focusing on connecting transitioning servicemembers, veterans, and their families with vital career opportunities and resources for entrepreneurship. After a thorough and competitive selection process, Refuel Agency emerged as the clear choice due to its demonstrated prowess in veteran-centric marketing and military community outreach.
Derek S. White, Executive Chairman of Refuel, expressed that the partnership perfectly aligns with Veterans Florida’s mission to enhance servicemember transitions and improve veteran employability. He emphasized the agency’s reliance on high-quality, proprietary research, which would inform and enrich the initiatives led by Veterans Florida. With their Military Explorer™ research series, Refuel uncovers critical insights into the behaviors and priorities of active-duty members and veterans, data that is invaluable for guiding effective marketing strategies.
The 2025-26 Military Explorer study has unveiled data suggesting that a staggering 86% of active-duty members and veterans view their military identity as a foundational part of their decision-making processes. Additionally, it highlights that 67% regard customer service as a key factor influencing their loyalty. Such insights will be instrumental as Veterans Florida looks to position its SkillBridge program effectively; a program designed to provide transitioning servicemembers with the opportunity to gain civilian work experience in Florida, all while receiving military pay.
Refuel Agency underscores that effective military marketing should not be viewed merely as a demographic checkbox but as an acknowledgment of the distinct cultural identity that defines the military community. Liz Carmo, EVP of Audience and Brand Strategy at Refuel, noted that their nearly four decades of focused study in this area profoundly differentiate effective campaigns from those that miss the mark and squander resources. This nuanced understanding played a crucial role in Veterans Florida’s decision to engage Refuel as its strategic partner.
Joe Marino, Executive Director of Veterans Florida, echoed this sentiment, emphasizing the urgency of choosing a marketing firm with a proven track record given the 200,000 servicemembers who transition from active duty each year. He highlighted Florida's status as one of the most appealing states for transitioning military families, enriched by comprehensive resources and benefits that can be of great advantage to them. With a compelling narrative to tell, the partnership with Refuel Agency is seen as an essential step toward achieving marketing success for Veterans Florida.
Refuel Agency prides itself on being the largest agency focused on niche marketing in the nation, boasting a deep understanding of various communities, including military personnel. Headquartered in Princeton, NJ, with offices stretching across major cities such as New York, Miami, and Los Angeles, the agency employs proprietary research and advanced media strategies to deliver effective marketing solutions tailored to the unique needs of its audiences.
With this new partnership, both Refuel Agency and Veterans Florida are set to make significant strides in enhancing the support available for veterans transitioning to civilian life in Florida. By combining Refuel's extensive marketing capabilities with Veterans Florida's foundational mission to empower the veterans’ community, they aim to create meaningful employment opportunities and foster a strong sense of belonging and purpose among military personnel and their families throughout the state.
Veterans Florida serves as a pivotal organization created by the state, focusing on connecting transitioning servicemembers, veterans, and their families with vital career opportunities and resources for entrepreneurship. After a thorough and competitive selection process, Refuel Agency emerged as the clear choice due to its demonstrated prowess in veteran-centric marketing and military community outreach.
Derek S. White, Executive Chairman of Refuel, expressed that the partnership perfectly aligns with Veterans Florida’s mission to enhance servicemember transitions and improve veteran employability. He emphasized the agency’s reliance on high-quality, proprietary research, which would inform and enrich the initiatives led by Veterans Florida. With their Military Explorer™ research series, Refuel uncovers critical insights into the behaviors and priorities of active-duty members and veterans, data that is invaluable for guiding effective marketing strategies.
The 2025-26 Military Explorer study has unveiled data suggesting that a staggering 86% of active-duty members and veterans view their military identity as a foundational part of their decision-making processes. Additionally, it highlights that 67% regard customer service as a key factor influencing their loyalty. Such insights will be instrumental as Veterans Florida looks to position its SkillBridge program effectively; a program designed to provide transitioning servicemembers with the opportunity to gain civilian work experience in Florida, all while receiving military pay.
Refuel Agency underscores that effective military marketing should not be viewed merely as a demographic checkbox but as an acknowledgment of the distinct cultural identity that defines the military community. Liz Carmo, EVP of Audience and Brand Strategy at Refuel, noted that their nearly four decades of focused study in this area profoundly differentiate effective campaigns from those that miss the mark and squander resources. This nuanced understanding played a crucial role in Veterans Florida’s decision to engage Refuel as its strategic partner.
Joe Marino, Executive Director of Veterans Florida, echoed this sentiment, emphasizing the urgency of choosing a marketing firm with a proven track record given the 200,000 servicemembers who transition from active duty each year. He highlighted Florida's status as one of the most appealing states for transitioning military families, enriched by comprehensive resources and benefits that can be of great advantage to them. With a compelling narrative to tell, the partnership with Refuel Agency is seen as an essential step toward achieving marketing success for Veterans Florida.
Refuel Agency prides itself on being the largest agency focused on niche marketing in the nation, boasting a deep understanding of various communities, including military personnel. Headquartered in Princeton, NJ, with offices stretching across major cities such as New York, Miami, and Los Angeles, the agency employs proprietary research and advanced media strategies to deliver effective marketing solutions tailored to the unique needs of its audiences.
With this new partnership, both Refuel Agency and Veterans Florida are set to make significant strides in enhancing the support available for veterans transitioning to civilian life in Florida. By combining Refuel's extensive marketing capabilities with Veterans Florida's foundational mission to empower the veterans’ community, they aim to create meaningful employment opportunities and foster a strong sense of belonging and purpose among military personnel and their families throughout the state.
Topics People & Culture）
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