#United States #New York #Non-Alcoholic Beverages #Boisson #Holly Berrigan

Boisson's Evolution and Strategic Growth

In a pivotal move, Boisson, a leader in the non-alcoholic (NA) beverage sector, has taken significant steps towards evolving its brand with new leadership and a renewed vision. Announced on July 9, 2025, this new chapter aims to focus on sustainable growth while fostering community engagement. The company has appointed Holly Berrigan as its Chief Executive Officer and Hannah Delaney as President, who are key figures from their successful consultancy team.

Berrigan and Delaney bring a wealth of experience, particularly in navigating the NA and adult beverage landscape, and have been instrumental in shaping the brand's previous strategies. With Berrigan's founding of MYSA Natural Wine, a well-respected online marketplace for natural wines, and Delaney's leadership at Pioneer BevCom, a digital agency that helps brands like Vox Media and Wine Folly, their credentials set a solid foundation for Boisson's future endeavors.

With a vision to enhance consumer awareness around mindful drinking, both leaders are committed to expanding Boisson’s outreach. “We've observed the tremendous potential within the NA beverage category and the supportive community that advocates for it,” stated Delaney. They plan to build upon Boisson’s strong brand identity while ensuring a customer-first approach in every facet of the business.

A Commitment to Mindful Drinking

Berrigan emphasized the significance of intentional actions in the beverage industry. This involves not just transparency and thoughtful curation, but also adhering to the core values that Boisson has championed—access, quality, and the curiosity that drives how consumers choose to drink.

In the upcoming phase, Boisson is eager to explore various strategic initiatives that enhance customer engagement. They aim to launch partnerships within the NA community and improve integration with vendors, thereby breathing new life into how NA products reach consumers. One of the initially launched strategies is a collaborative program with Restoration Hardware for product sampling starting July 2025. This partnership aims to bring Boisson’s offerings directly to consumers, facilitating broader access to healthy beverage options.

Further, the company also plans to unveil new product launches that align with the changing dynamics of consumer preferences. The approach is clear: empowering consumers with choices that support their wellness goals without sacrificing quality or experience.

The Future of Non-Alcoholic Beverages

As the demand for non-alcoholic beverages continues to grow, driven by an increasing number of consumers prioritizing health and wellness, Boisson is poised to be at the forefront of this trend. They believe in the collective movement towards conscientious consumption, which includes not only what goes into their products but also how they resonate with customers’ lifestyles.

The essence of Boisson rests on the idea that drinking should be enjoyable and intentional. This aligns perfectly with their mission to curate the finest non-alcoholic alternatives from around the world. So whether consumers are looking for options to enjoy at home or elevate offerings in bars and restaurants, Boisson seeks to guide them through this newly established era of mindful drinking.

In conclusion, with Holly Berrigan and Hannah Delaney’s leadership, Boisson embarks on a promising journey of growth and transformation. They are dedicated to bridging the gap between consumer desires for wellness and the quality they expect in every beverage they choose. Keen on maintaining strong product integrity, enhancing community partnerships, and elevating the consumer experience, the brand’s future holds great promise for those seeking healthier choices in their drinking habits.

For more updates about Boisson and their exciting journey in the non-alcoholic beverage scene, please visit www.boisson.co.