Kawasaki Frontale Partners with TORiX to Enhance Sales Skills and Results

Kawasaki Frontale Partners with TORiX for Sales Skill Enhancement

Kawasaki Frontale, based in Kawasaki City, Kanagawa, has embarked on an exciting journey by initiating the "Unbeaten Sales® Skill Enhancement Project" in collaboration with TORiX Corporation from Chiyoda, Tokyo. This partnership aims to elevate the sales skills of the team's personnel while generating organizational success.

Challenges Faced by Kawasaki Frontale

While Kawasaki Frontale is well-regarded for its community-centric activities—like the "Blue Santa" initiative and the "Tamagawa Eco-Rashico"—they recognized gaps in their sales strategy, particularly regarding sponsor acquisition. The sales team had varied methods of proposal-making, leading to inconsistent results that relied heavily on individual capabilities. This highlighted the need for a systematic approach that would enable consistent performance across the board, allowing the organization to convert its social value into sporting power and maintain sustainable stakeholder relationships.

Thus began the support initiative leveraging TORiX's scientific and practical methods to strengthen the sales team's foundation and value proposition capabilities simultaneously.

Enhancing Proposal Power with Structured Best Practices

Using TORiX's "Unbeaten Sales®" techniques, Kawasaki Frontale seeks to establish a structured approach to sales by articulating win patterns that help build trust in the community and demonstrate social contributions. This structure is designed to encourage sharing among team members, aiming for a sales approach that is replicable by anyone on the team.

Transitioning to Problem-Aware Sales

Moving beyond mere sponsorship proposals, the focus shifts to uncovering potential social issues faced by local enterprises. Kawasaki Frontale aims to evolve its sales tactics by utilizing its regional networks and social assets to propose real solutions.

Standardizing and Enhancing Sales Skills for Organizational Strength

Through TORiX's training and follow-ups, the project emphasizes skill retention via role-playing and frameworks, strengthening the organization as a whole rather than relying on individual performance. This approach promotes a cohesive strategy to achieve sales goals collectively.

Commentary from Kawasaki Frontale's Sales Director

Yasushi Kodama, head of the Sales Division at Kawasaki Frontale, expressed enthusiasm about the project with TORiX, stating, "We are thrilled to start the 'Unbeaten Sales® Skill Enhancement Project.' Historically, our trust building and value creation through community activities have faced challenges in the sales domain due to reliance on individual capability. Thanks to TORiX's systematic training and practical approaches, we expect a significant positive shift in our team's mindset, leading to skills enhancement and organizational strength that align with our club's sustainable growth goals."

Future Prospects

Encouraged by the success of this initiative, TORiX plans to deepen the program based on feedback and data, focusing on ongoing support for Kawasaki Frontale. Simultaneously, Kawasaki Frontale intends to leverage sales team growth for enhancing overall club value.

Unique Features of TORiX's Unbeaten Sales Skill Enhancement Project

Scientific Approach Based on Data Analysis

The "Unbeaten Sales Skill Enhancement Project" is built on methodologies developed from supporting over 40,000 sales professionals. This data-driven framework incorporates large-scale surveys involving more than 10,000 salespeople and 10,000 clients, ensuring practices are grounded in factual insights.

Focus on Practical Skill Application

Program components include role-playing, discussions based on customer scenarios, and video learning, equipping participants with practical skills applicable in real-world settings. This initiative fosters a common language across the sales organization, ultimately enhancing performance.

Customized Semi-Order Training

TORiX tailors the training based on an established "Sales Skill Map" and diagnostic assessments, allowing prompt creation of customized programs for each organization. This approach is intended to help sales team members address their unique challenges during training, thereby maximizing effectiveness.

Mechanisms for Continuous Growth

Post-training, tools for self-evaluation using the skill map and regular follow-up sessions are supplied to sustain learning and lead to long-term results.

About Kawasaki Frontale

Kawasaki Frontale was established to pursue J-League membership in 1997, becoming a professional soccer club. By 2017, the club won its first Meiji Yasuda Life J1 League title in its 21st year and secured seven titles by 2023. Renowned for its activities beyond the pitch, Kawasaki Frontale has been rated as the number one club in community contributions for ten consecutive years (2010-2019) in surveys conducted among J-League spectators.

About TORiX Corporation

Founded on the belief of enhancing one's abilities, TORiX supports the strengthening of sales organizations and consulting for training and organizational development. The company operates under the ethos that sales skills are technical and can be developed by anyone.