#Japan #Tokyo #FamilyMart #Fried Chicken Fest #AI Taste Sensor

FamilyMart's Fried Chicken Fest: A Culinary Celebration

In a delightful continuation of its successful promotions, FamilyMart is running the "Fried Chicken Fest" campaign from September 16, 2025, across approximately 16,300 stores nationwide. The event aims to bring joy and value to customers, offering a total of around 200 million yen worth of coupons and merchandise. This year's campaign highlights an impressive 118.7% increase in fried chicken sales compared to last year.

AI-Powered Food Pairing

To enhance the Fried Chicken Fest experience, FamilyMart utilized an AI taste sensor to analyze the best alcohol pairings with its popular fried chicken products, the "Famichiki" and "Famichiki Red." The AI sensor breaks down flavors into five basic taste categories: sweet, salty, sour, bitter, and umami. The intriguing results revealed that the ideal pairing for Famichiki is the "Super Chu-Hi Grapefruit," while Famichiki Red shines with "Cabernet Sauvignon."

The analysis scored these combinations exceptionally high—Famichiki and grapefruit chu-hi achieved a remarkable 97.6 points, while Famichiki Red with Cabernet Sauvignon scored 96.0 points. Both pairings illustrate how the savory flavors of the fried chicken complement the acidity and bitterness of the selected drinks, creating a harmonious gastronomic experience. Additionally, all eight analyzed alcoholic products scored above 90 points, indicating strong compatibility with both Famichiki variants.

Insights on Flavor Balance

The salts and umami elements in Famichiki and Famichiki Red particularly resonate well with bitter and sour drinks. This research implies that pairing Famichiki with dry sake or wine enhances its rich flavor, while Famichiki Red becomes even more distinct when partnered with sweet sake or wine.

"The synergy between Famichiki, Famichiki Red, and various alcoholic beverages allows customers to discover new layers of flavor," said Takaharu Suzuki, CEO of OISSY Corporation, in commenting on the successful analysis conducted using the AI taste sensor, Leo. "Experimenting with different combinations can lead to delightful discoveries."

Exciting Campaign Features

The Fried Chicken Fest also includes promotional activities involving coupons and giveaways. On purchasing Famichiki or Famichiki Red, customers receive a 50 yen discount coupon for use on fried foods, grilled items, or side dishes, which can be found at the register. Additionally, by presenting the FamilyMart app, customers can accumulate stamps with each purchase, leading to a chance to win exclusive Famichiki merchandise.

As the campaign progresses, it has captured the attention of many, reflecting in the significant spike in sales. This year’s promotional period, running from September 17 to September 30, 2025, has already shown promising results, generating enthusiasm not only for fried chicken but also for the authentic, community-conscious shopping experience FamilyMart is known for.

A Unique Dining Experience: Endless Fried Chicken

A highlight of this year’s celebration is the first-ever unlimited Famichiki dining event held nationwide on September 27–28. Fans flocked to participate, eagerly indulging in this culinary treat. Notably, one participant set a record by consuming 30 pieces, demonstrating the festival's popularity and the love for Famichiki across the country.

As FamilyMart continues this exciting journey, fans are encouraged to enjoy the delightful fried chicken offerings available at their nearest locations or through the FamilyMart app.

Join the Festivities!

The Fried Chicken Fest isn’t just about fried chicken; it’s about community engagement, culinary exploration, and the joy of delicious food. With the application of AI in taste pairing, customers are invited to experience the rich and fulfilling combinations available at FamilyMart. Don't miss your chance to participate in this extraordinary event and discover the perfect pairings that await you!

Coupon Promo Details

• - Eligible Products: Famichiki and Famichiki Red
• - Distribution Period: September 16 to October 6
• - Utilization Period: September 16 to October 13, 2025
• - Participating Stores: All FamilyMart locations

Goods Giveaway Details

Customers purchasing eligible products can accumulate stamps via the FamilyMart app and participate in a drawing for exclusive merchandise. Each accumulated stamp can lead to exciting prizes, further enhancing the joy of shopping at FamilyMart.

Conclusion

FamilyMart remains committed to delivering an enriching shopping experience. With a focus on innovation and community connection, the Fried Chicken Fest showcases the company’s dedication to satisfying customer cravings while offering new flavor experiences. Join the fun today at your local FamilyMart!