#Japan #Visa #Tokyo #AnyMind Group #evian

AnyMind Group Shines at SMARTIES Thailand 2025 Awards

In a remarkable showcase of innovation and marketing excellence, AnyMind Group has proudly announced its wins at the recently held SMARTIES Thailand 2025 Awards, organized by MMA Global. This prestigious event recognizes outstanding marketing campaigns, and this year’s celebration saw the credit card giant VISA take home the Gold award in the category of Innovative Use of AI in Advertising, while evian, a renowned bottled water brand, secured the Silver award in the Integrated E-commerce Innovation & Live Streaming category.

Overview of the SMARTIES Thailand 2025 Awards

The SMARTIES Thailand Awards aim to honor brands, agencies, and marketers that have achieved extraordinary results through creativity and technology. This international award serves to recognize advanced marketing methods within the Thai market, promoting innovation across the industry. You can learn more about the awards at SMARTIES Awards.

Details of the Winning Campaigns

Gold Award: Innovative Use of AI in Advertising

Implementing Partners: VISA INTERNATIONAL (THAILAND) CO.,LTD. and The Starcom Thailand (Publicis Media)
Platform: POKKT, a mobile marketing platform

VISA’s advertising campaign harnessed the power of AI at every step, from planning to deployment, analysis, and optimization. By utilizing the POKKT platform, the team was able to measure and enhance ad effectiveness in real-time. This campaign achieved impressive metrics including a click-through rate (CTR) three times higher than the industry average, over 26% engagement rate, and an astounding brand recall rate of over 70% within a week. This demonstrated the significant effectiveness of AI-driven ad optimization.

Silver Award: Integrated E-commerce Innovation & Live Streaming

Implementing Partner: Sino-Pacific Trading (Thailand) Co., Ltd.
Platforms Used: AnyX for e-commerce management and AnyLive for AI-driven live commerce

The e-commerce strategy for evian leveraged AnyX to centralize sales data from multiple channels, enhancing data analysis and operational efficiency. Additionally, the campaign implemented live streaming through AI avatars using AnyLive, leading to increased broadcast hours, sales growth, and cost reductions. The results during the promotion period of the 6.6 Campaign reflected a 43% increase in sales year-on-year, along with visitor numbers to the online store tripling compared to the previous year. This approach provided customers with an interactive and data-driven shopping experience.

Insights from AnyMind Group

Siwat Vilassakdanont, Managing Director of AnyMind Group Thailand, Philippines, & Cambodia, expressed pride in being part of these award-winning campaigns. He noted, "We are honored to showcase the potential of AI-driven marketing through these two campaigns. This recognition illustrates how AI can elevate not only brand awareness and targeting but also contribute to tangible business results. I would like to extend my heartfelt thanks to our partner companies and clients, as these achievements are a collaborative effort. We will continue to innovate and support brand growth with the power of technology."

About AnyMind Group

Founded in Singapore in 2016, AnyMind Group has expanded its presence across 15 countries and regions in Asia. The company offers 11 platforms and solutions focusing on e-commerce, marketing, production management, and logistics. Through a Business Process as a Service (BPaaS) model, AnyMind Group aims to drive digital transformation, enhance efficiency, and support the growth of its clients. The company is publicly traded on the Tokyo Stock Exchange (Stock Code: 5027). Visit AnyMind Group for more details.

Platforms Powered by AnyMind

• - AnyX: An e-commerce management platform that centralizes sales data from various sales channels, improving operational efficiency through data utilization.
• - AnyLive: An AI-driven live commerce platform that facilitates multilingual live broadcasts via AI avatars, providing brands with a cost-effective solution to engage with diverse audiences.
• - POKKT: A mobile marketing platform with over 500 million monthly active users that offers video advertising and advanced targeting through data analysis and machine learning, enhancing overall advertising strategies.

If you’re interested in exploring innovative AI-driven marketing solutions, AnyMind Group is leading the way.