Sally Beauty Launches Holiday Campaign for At-Home Beauty Styling and Care

Sally Beauty's Holiday Campaign: Celebrate Beauty at Home



As the festive season approaches, Sally Beauty, a prominent name in professional beauty supplies, is redefining holiday beauty with its new campaign titled Holiday Beauty at Home. Launched on November 6, 2025, this initiative is designed to empower consumers to celebrate their beauty without stepping into a salon.

The brand emphasizes the idea of achieving salon-quality hairstyles and nail looks from the comfort of one's own home. By offering wallet-friendly products, expert advice, and enticing promotions stretching through December, Sally Beauty aims to make holiday beauty accessible to everyone.

Expert Tips and Influencer Picks


The Ultimate Holiday Shopping Guide from Sally Beauty offers a treasure trove of expert tips and curated selections from popular influencers. Noted personalities like Dee Castle, Alyssa Marie, and Kelly Strack contribute their insights on achieving the ideal holiday look. Users can find easy-to-follow tutorials from recognized Sally Experts such as Monae Everett, Gregory Patterson, and Juli Russell. These resources cover a wide range of topics, including:

  • - Styling Natural Hair: Techniques for enhancing natural texture and volume.
  • - Voluminous Waves: Steps to mastering this timeless hairstyle for festive gatherings.
  • - Press-On Nails: Tips to make these last longer and styling suggestions.
  • - Gel Manicure Trends: Exploring sparkly and festive nail designs.

In the spirit of the season, Sally Beauty is offering a selection of highlighted products. Featured are exclusive sets from Beauty Secrets and the innovative ion Luxe 8-in-1 Airstyler Pro, available only at Sally Beauty stores. Additionally, the introduction of popular fragrance brands such as Sabrina Carpenter and Solinotes adds a fragrant touch to beauty kits this holiday.

Exciting Promotions and Early Deals


Sally Beauty's holiday campaign doesn’t stop at tips and tutorials. The retailer is going all out with enticing offers leading up to Black Friday. Early November initiated deals allow consumers to save on their favorite beauty products, ensuring they can achieve professional looks while remaining budget-conscious. Chris Kobus, Chief Marketing Officer at Sally Beauty, noted, "We believe beauty should be empowering, expressive, and accessible to everyone. This holiday season, we aim to help consumers stress less and shine more with our curated deals and expert insights."

Trend-Driven Inspirations


In addition to affordability, Sally Beauty is tapping into popular aesthetic trends for 2025. Drawing inspiration from Pinterest's trending topics, including Coffee Aesthetic and Dark Feminine Energy, the retailer has created themed mood boards filled with shoppable products. These boards provide practical advice to help fans bring these trends to life, featuring everything from espresso-inspired hues to moody, dark shades ideal for the holiday spirit.

Partnership with Brandy and Monica


To further enhance the reach of its campaign, Sally Beauty has become the official brand partner for Brandy and Monica's The Boy is Mine U.S. tour. This collaboration focuses on holiday hair and nail inspiration that fans can replicate easily. Moreover, the partnership will see promotional activities at concert venues and engaging digital storytelling through Sally Beauty's social media, enriched with giveaways and influencer-led beauty content.

Sally Beauty's Holiday Beauty at Home campaign aims to bridge the gap between high-quality beauty and affordability. It serves as a reminder that the joy of holiday beauty can be experienced without the need to visit a salon. For those looking for expert advice, product highlights, and incredible deals this festive season, a visit to SallyBeauty.com/Holiday-Gifts is a must.

In summary, whether it's through curated products, expert tips, or influencer insights, Sally Beauty is committed to making beauty effortless and enjoyable for everyone this holiday season.

Topics Consumer Products & Retail)

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