#Japan #Customer Experience #Chiyoda #OPTEMO #Web Communication

OPTEMO's Major Funding Round: Transforming Visitor Engagement

OPTEMO, located in Chiyoda, Tokyo, has successfully raised approximately ¥5 billion ($34 million), pushing its total funding amount to approximately ¥10 billion ($67 million). This significant increase in capital aims to optimize the performance of websites, focusing on maximizing customer engagement through their newly launched Business Process as a Service (BPaaS).

The Hidden 99% of Website Visitors

It is often estimated that about 99% of the users visiting a company's website leave without engaging in inquiries or requesting information. Traditionally, businesses have relied on contact forms to connect with potential clients, inadvertently missing out on these large pools of prospective customers. OPTEMO addresses this challenge by shining a light on the unseen 99% of visitors, enabling real-time communication directly on the website. With just one line of code, businesses can track visitors' interests and tailor personalized experiences to meet their needs.

As a result, OPTEMO transforms websites from merely informational platforms into active sales frontlines, ready to convert interest into business opportunities.

Capturing Customer Intent in Real-Time

In traditional marketing funnels, companies often find that a customer's interest wanes significantly after they engage with a contact form or request additional information. However, those who have yet to make contact are typically in a heightened state of curiosity and eagerness to know more. By seizing this crucial moment to establish contact, businesses can effectively tap into potential customers that previous methods have overlooked.

OPTEMO’s approach allows companies to craft personalized hospitality tailored to each customer, thereby building connections before potential clients consider competitors. This differentiation can solidify their unique value and ultimately lead to increased customer acquisition.

Experience OPTEMO in Action

For a firsthand look at how OPTEMO can transform website interactions, you can check out the demo available on their website.

Overview of the Recent Funding

• - Funding Amount: Appoximately ¥5 billion (Total: ¥10 billion)

Participating Investors:
1. New investors: ICJ No. 2 Fund, Mitsui Sumitomo Insurance Capital, SMBC Venture Capital
2. Existing investors: Skyland Ventures, SBI Investment, FFG Venture Business Partners, Mitsubishi UFJ Capital, Resona Capital

Through its innovative BPaaS, OPTEMO provides an all-in-one solution to enhance customer experiences and acquisition. By utilizing OPTEMO’s services, businesses can easily integrate the platform without making drastic changes to their operational structures. A seasoned team at OPTEMO acts as the face of the website, assisting in creating and converting customer leads seamlessly.

Currently, over ten companies have adopted this service, allowing them to leverage OPTEMO effectively to enhance customer acquisition and experience simultaneously.

Recruitment Drive for Future Growth

As part of its strategic expansion plans, OPTEMO is actively hiring across various roles. Interested candidates are invited to schedule casual meetings to explore the different positions available. Details are outlined below:

• - Business Side Positions: Apply here
• - Development Side Positions: Apply here

Investor Commentary

New Investors

Yuka Habat, CEO of Inclusion Japan
Having discussed with OPTEMO's CEO, I was deeply impressed by the commitment to understanding customer challenges and translating those insights into product innovations.

Taro Nishijima, Manager at Mitsui Sumitomo Insurance Capital
We are excited about our partnership with OPTEMO, a product that revolutionizes customer experience on websites and significantly increases conversion rates.

Existing Investors

Yoshihiko Kinoshita, CEO of Skyland Ventures
We made additional investments in OPTEMO based on the remarkable growth of their business and team.

Masayuki Matsunaga, Senior Principal at FFG Venture Business Partners
We see rapid evolution in OPTEMO; they continue delivering outstanding results for clients across many industries.

In conclusion, OPTEMO is on a mission to transform the way businesses interact with their customers online, and with this latest funding, they are set to redefine the future of web communications.

About OPTEMO

Founded on July 15, 2020, OPTEMO is dedicated to converting site visitors into customers. Recognized as finalists at notable pitch events like B Dash Camp and TechCrunch Tokyo, the company aims to reshape Japan's business landscape by offering innovative web experiences.
Website: optemo.co.jp