Shawarma Press Partners with Zalatimo Sweets for New Dessert Line

Shawarma Press® Collaborates with Zalatimo Sweets

In a sweet twist for dessert lovers, Shawarma Press, the first authentic Shawarma franchise in the U.S., has announced an exciting partnership with Zalatimo Sweets, renowned for its premium Middle Eastern confectionery. This exclusive collaboration introduces a new line of gourmet desserts named Impress' La Desserts™, which is now available at select Shawarma Press locations. This new offering includes handcrafted, traditional sweets like Assorted Baklava and Assorted Maamoul Cookies, meticulously prepared by Zalatimo Sweets. The desserts are attractively packaged, making them perfect for holiday gifting.

Sawsan Abublan, CEO and co-founder of Shawarma Press, emphasized that this dessert line enhances their current offerings while reinforcing the chain's reputation for innovation within the culinary landscape. “Our guests today's are looking for convenient treats that fit their lifestyle,” Abublan remarked. “This new line is crafted to be versatile - ideal for gifting, sharing, or as a quick snack.”

The Assorted Traditional Maamoul Cookies encapsulate the essence of Middle Eastern flavors, featuring a crumbly semolina dough filled with an array of delightful ingredients like dates and walnuts or pistachio. Zalatimo Sweets’ chairman, Abdallah Zalatimo, also expressed pride in the partnership, stating that it connects their family’s heritage of handcrafted desserts to new audiences in the United States, alongside a fellow brand committed to authenticity and quality.

Additionally, Shawarma Press has rolled out its very own signature dessert: the Dubai Chocolate Pistachio Ice Cream. This creative take on a widely acclaimed dessert combines homemade pistachio ice cream with crispy kataifi and is topped with rich chocolate, showcasing Shawarma Press as one of the first U.S. chains to offer this exciting fusion.

Abublan explains, “The Dubai Chocolate trend reflects indulgence and adventurous flavors, and our version provides not just a dessert, but an immersive cultural experience that our visitors are quickly falling in love with.”

Since its inception in 2017 in Irving, Texas, as the first authentic Shawarma franchise, Shawarma Press has rapidly expanded its footprint across Texas and beyond, now presenting locations in Dallas, Arlington, and even branching out into Georgia. The brand merges traditional Mediterranean cuisine with inventive shifts in menu offerings to create a unique dining experience.

The Impress' La Desserts line is only the beginning. Abublan noted that the collaboration holds potential for even more product expansions in the future, promising a delightful journey ahead for fans of authentic Middle Eastern treats.

About Shawarma Press: Shawarma Press is celebrated as the nation's first genuine Shawarma franchise, recognized for its innovative approach to Mediterranean gastronomy and commitment to quality. It has garnered several accolades within the restaurant industry, aiming to open up to 50 new locations across the country in the coming five years.

About Zalatimo Sweets: Founded in 1860, Zalatimo Sweets is a family company well-known for its handcrafted Middle Eastern pastries. With a legacy of authenticity and craftsmanship, it has grown from a single storefront in Jerusalem into an internationally recognized brand known for its high-quality ingredients and age-old recipes.

For more information on franchising opportunities with Shawarma Press or to learn more about their new dessert offerings, visit the Shawarma Press and Zalatimo Sweets websites respectively.