#Japan #Tachikawa #AZism #Rice Crisis #Yokohama Ramen

Yokohama Ramen Yamato-ya's Free Rice Campaign

In the face of the ongoing rice crisis during the Reiwa era, Yokohama Ramen Yamato-ya, operated by AZism, has announced a remarkable campaign that is set to bring joy to ramen lovers. Starting from July 22, 2025, until September 30, 2025, the “All-Day Free Rice” campaign will be held at the Shin-Matsuki Yamato-ya and Fuchu Yamato-ya locations.

The rich, concentrated tonkotsu soy sauce broth from Yamato-ya pairs perfectly with rice, making it an essential part of the complete Yamato-ya experience. Many customers who adore this style of ramen view rice as a necessary accompaniment, and it’s impossible to truly appreciate the essence of Yamato-ya without acknowledging the significant role that rice plays in the dining experience.

The current shortage of this staple food has created a challenging environment, and it is exactly in such trying times that Yamato-ya aims to provide an opportunity to indulge in its offerings without restraint. The all-day free rice option is made possible through the cooperation of suppliers, reflecting our strong desire to continue serving the best possible ramen-rice pairing to our customers.

Campaign Details

The “All-Day Free Rice” campaign will be available at the two selected stores, offering unlimited free rice to customers who order noodle dishes. This typically priced rice can be enjoyed in unlimited quantities throughout the day, and customers can help themselves from the rice bar in-store.

• - Promotion Period: July 22, 2025 - September 30, 2025
• - Participating Locations: Shin-Matsuki Yamato-ya, Fuchu Yamato-ya
• - Details: Free all-day rice for customers who order noodles, with unlimited refills (self-service using domestically produced rice). Note that usual rice prices are: Half rice (120g) - 100 yen, Regular rice (200g) - 180 yen, Large rice (400g) - 250 yen.

The signature “631 Ramen,” featuring six sheets of nori, is a must-try during this campaign. Dip the seaweed into the rich broth and wrap it around the piping hot rice for an unforgettable experience.

The Importance of Rice at Yamato-ya

Yokohama Ramen Yamato-ya is known for its flavorful, thick broth that complements rice exquisitely. The restaurant promotes a unique way of enjoying its ramen with rice, urging diners to experience the bliss of wrapping steaming rice in nori soaked in the broth. The combination of the rich flavors in the seaweed and fluffy white rice creates a delightful harmony.

Enhance your meal by adding table toppings such as black pepper, chili paste, pickles, or grated garlic – all of which allow you to enjoy as much rice as you desire, showcasing the essential appeal of Yamato-ya’s signature broth. This is a golden opportunity for customers to experience the “Yamato-ya Style” and explore the infinite possibilities of ramen and rice.

About Yokohama Ramen Yamato-ya

Striving for the title of “Strongest in the House,” Yamato-ya specializes in a creamy tonkotsu soup created through a unique extraction method ensuring no unpleasant odors, alongside a robust soy sauce tare with a touch of sweetness, setting it apart. The medium-thick straight noodles are designed to pair perfectly with the rich soup.

Diners can also customize their ramen experience with options for noodle firmness (hard, regular, soft), flavor intensity (strong, regular, mild), and oil quantity (extra, regular, less), making for an engaging dining experience. A variety of table seasonings are available, allowing each customer to craft their perfect bowl.

Founded in 2009, we currently operate 16 locations domestically and internationally, including two in Taiwan. Inspired by the founder’s vision of sharing delicious Yokohama-style ramen with the local community in the Tokyo Tama area, Yamato-ya has grown to be a proud ambassador of Japanese noodle culture.

Visit us at Yokohama Ramen Yamato-ya Official Site and check out our YouTube channel for dining tips.

About AZism

AZism is dedicated to exploring enjoyment through various ventures, including the operation of multiple dining establishments such as Yokohama Ramen Yamato-ya, other ramen shops, izakaya, and entertainment projects like card and game retail stores. Our headquarters is located in Tachikawa, Tokyo, and we have been in operation since 1986, currently employing over 1,000 staff (full and part-time) as of June 2024.
For more information, visit our AZism Official Site.