#Japan #Tokyo #Escon #Ideal to Real #Brand Movie

Introduction

Escon, a real estate company headquartered in Minato, Tokyo, is excited to announce the completion of its brand new corporate movie. This initiative coincides with the company's name change to 'Escon Co., Ltd.' effective July 1, 2025, and aims to encapsulate the essence of its management philosophy - 'Ideal to Real: Manifesting Ideals to Create a New Future'. Beginning on August 13, the new brand movie will be broadcast across five major metropolitan areas.

Captivating Visuals

The newly produced brand movie represents a significant step in Escon's rebranding efforts, which include a comprehensive renewal of their corporate website. By showcasing properties developed by Escon using powerful visuals and CGI, the movie aims to generate enthusiasm for the company’s next stage of growth, resonating closely with their core philosophy of 'Ideal to Real'.

A Unique Storyline

This cinematic piece features some of Escon's recent projects, including the newly developed condominiums such as 'Le Jade Hokkaido Ballpark', 'DIAMAS Hayama', and 'SEVENS VILLA Karuizawa'. The narrative revolves around the concept of transforming people's ideals into reality through unparalleled work. Additionally, it alludes to the aspiration encapsulated in the name 'Escon', which is likened to the 'constellation of the real estate industry', connecting people to each other and to communities.

In a creative twist, the latter part of the video illustrates how unique and unconventional ideas come together to form a constellation, showcasing the new logo and solidifying its significance in the viewer's mind.

Collaboration With W0W

The video was brought to life through a collaboration with W0W, a company known for its innovative approach to content creation. The production team was led by founder Hiroshi Takahashi, producer Takashi Yamamoto, and director Ryo Kitabatake, each contributing their expertise to craft a compelling narrative that aligns with Escon's mission.

Accessibility

The movie is available for viewing on Escon's official YouTube channel and can also be accessed directly from the homepage of their corporate site. As part of their promotional strategy, the television commercial associated with this brand movie is set to air starting August 13, 2025, across various regions including the Kanto, Kansai, Tokai, Hokkaido, and Fukuoka areas.

Conclusion

The launch of this brand movie signifies more than just a visual representation of Escon's identity; it is a commitment to transforming ideals into tangible realities. Through innovative projects and a dedication to enhancing community connections, Escon aims to redefine the landscape of the real estate industry. To catch a glimpse of this visionary brand movie, visit Escon's official YouTube channel today!

For further inquiries regarding this announcement, please contact the Corporate Communications Department at 03-6230-9308.