#USA #Dallas #Wingstop #chicken sandwiches #flavor drops

Wingstop Takes Wing Culture to New Heights

In a thrilling move toward blending culinary excitement with pop culture, Wingstop (NASDAQ: WING) is joining the ranks of brand-focused drop culture with its innovative initiative, Wingstop Drops. This weekly event will deliver a fresh wave of flavor excitement and special offers to fans, mimicking the hype often seen in sneaker releases and surprise album drops.

What is Wingstop Drops?

The Wingstop Drop series is designed to engage fans by providing them access to exclusive deals, trendy flavor profiles, merchandise collaborations and one-time-only releases. Fans craving something special will have the chance to explore this new culinary drop culture, with the anticipation that comes with each reveal. The concept is rooted in excitement and a desire to deliver bold taste experiences, making it irresistible for flavor enthusiasts.

Kicking Off with a BOGO Deal

To kick off the first installment of the Wingstop Drop, the brand is launching a Buy-One-Get-One (BOGO) free chicken sandwich offer, valid from now until Sunday, August 17. This promotion invites fans to indulge in all twelve unique flavors available on the Wingstop chicken sandwich menu. From classic hot to more adventurous flavor combinations, there’s a taste for everyone, ensuring that no wing lover will be left out.

Mark Christenson, Chief Revenue Officer of Wingstop, expressed enthusiasm about this new approach: "Wingstop Drop is our way of bringing drop culture into our world of flavor. It's made for the trendsetters – the flavor cravers, the culture creators who know what's hot and want it first." As football season approaches, Wingstop aims to provide fans with a tasty kickoff, ensuring that each drop provides a memorable experience.

How to Get in on the Action

Customers looking to partake in the BOGO chicken sandwich deal can simply use the promo code BOGOSAMMY when they order through Wingstop's website or app. However, keep in mind that this offer is available for a limited time, encouraging fans to act swiftly and take advantage of the delicious opportunity.

To stay abreast of upcoming drops, Wingstop enthusiasts are encouraged to follow the brand on platforms like TikTok, Instagram, X, and Facebook. Each week promises intriguing offers that are not only delectable but will also create buzz among those eager to try new flavors.

About Wingstop

Founded in 1994 in Dallas, TX, Wingstop has grown into a global powerhouse, operating and franchising over 2,800 locations worldwide, with an impressive 98% of these outlets owned by brand partners. With a steadfast commitment to delivering exceptional flavor experiences, Wingstop boasts an extensive menu of cooked-to-order and hand-sauced classic and boneless wings, tenders, and chicken sandwiches, each uniquely crafted with a selection of twelve bold flavors.

Wingstop has achieved approximately $5 billion in system-wide sales for fiscal 2024, illustrating their success and popularity in the culinary market. The brand has experienced 21 consecutive years of same-store sales growth, putting them firmly on the path to becoming a Top 10 Global Restaurant Brand. Notably, Wingstop has recently been named the Official Chicken Partner of the NBA, further showcasing its influence in both the food industry and sports culture.

As Wingstop continues to innovate with offerings like Wingstop Drops, fans can look forward to a truly flavorful experience that combines the excitement of drops with the satisfaction of culinary excellence. Remember, each week brings something new to the table, so keep your taste buds ready for what’s to come!