#Japan #Tokyo #DearOne #ARUTANA #FindToday

DearOne and Find Today at MarkeZine Day 2025

On November 11, 2025, DearOne, a subsidiary of NTT Docomo specializing in marketing innovations, will present at the "MarkeZine Day 2025 Retail" event. This discussion aims to unravel the complexities surrounding retail media and the buying behaviors of consumers across various channels. The session features Ryusuke Masukawa, Vice President of Brand Marketing at Find Today, who will delve into the challenges faced by manufacturers in utilizing retail media effectively.

The event will be held from 1:40 PM to 2:20 PM in the A5 conference room, where attendees will explore the significance of retail media in driving consumer purchasing decisions. In an era where advertising strategies need to be increasingly dynamic, understanding the potential of retail media is essential for manufacturers. Many organizations still struggle to maximize this potential despite recognizing its importance.

During the session, Masukawa will share insights drawn from his extensive experience in brand management and marketing in consumer goods, including drugstore products and healthcare items. With a career spanning over several years, he has applied his knowledge to brands like Tsubaki, fino, Sanka, and uno. His efforts have significantly contributed to achieving top market positions in various categories in Japan.

Furthermore, the presentation will feature ARUTANA, an innovative ad network tailored for retail's official applications. This platform aims to streamline advertising across multiple retail channels, making it a powerful tool for connecting with consumers with high purchase intent. With 42.5 million monthly active users as of September 2025, ARUTANA promises high conversion rates and ROI for advertisers by enabling them to reach engaged customers effectively.

In addition to discussing the future of retail media, the session will outline strategies that manufacturers can adopt to tackle challenges such as organizational silos and limited data sharing. By fostering collaboration through data co-creation and transcending traditional barriers within organizations, manufacturers can enhance their approach to retail media and drive growth.

Event Details

Event Name: MarkeZine Day 2025 Retail
Date and Time: November 11, 2025, from 10:00 AM to 6:25 PM (registration starts at 9:30 AM)
Location: Ochanomizu Sola City Conference Center, 2F, 4-6 Kanda Surugadai, Chiyoda, Tokyo
Participation Fee: Free (prior registration required)
Organizer: Shoei Corp, MarkeZine Editorial Department
Learn more about this event and register here.

About ARUTANA

"ARUTANA" is a unique advertising network designed specifically for retail applications. It allows brands to run ads across several official retail apps simultaneously, tapping into a consumer base that is primed for purchasing. With the majority of app launches occurring in-store, ARUTANA provides a direct line to motivated consumers, ensuring that marketing efforts yield high impact.

About DearOne

DearOne operates as a new business-oriented subsidiary of NTT Docomo, focusing on empowering retailers with innovative tools and platforms. Their flagship solution, "ModuleApps 2.0," enables seamless development of branded apps tailored to specific business needs. Additionally, DearOne offers analytics tools such as Amplitude and customer engagement solutions, supporting brands in enhancing their digital presence.

In conclusion, DearOne's participation in MarkeZine Day 2025 Retail highlights the critical discourse around optimizing retail media strategies. By addressing existing challenges and embracing future opportunities, manufacturers can better position themselves in a rapidly evolving marketplace.