Lowe's Partners with Bilt to Enhance Homeownership Rewards and Services
Lowe's Partners with Bilt for Enhanced Home Improvement
Lowe's and Bilt have announced a strategic partnership aimed at transforming the home improvement experience for homeowners. With this alliance, Lowe's will serve as the exclusive home improvement partner for Bilt, a popular neighborhood commerce and rewards platform that connects over 8 million members with various products and services to simplify home maintenance and improvement.
Empowering Homeowners Through Rewards
This collaboration allows Bilt members to gain access to Lowe's extensive range of products and services. Members can now earn Bilt Points for purchases made at Lowe's, integrating seamlessly into their existing reward systems. By connecting to the MyLowe's Rewards program, customers can enjoy additional benefits, such as free shipping and exclusive deals tailored to their preferences based on their geographical location and needs.
A New Approach to Home Maintenance
As part of this initiative, Lowe's has introduced a new home maintenance subscription service, Lowe's HomeCare+, which members can purchase using Bilt Cash and Points. This service includes two annual in-home visits from trained Lowe's professionals, covering essential home maintenance tasks. Members will also receive discounts on products used during these services, further enhancing the value of their subscriptions.
A Revolutionary Platform
The backbone of this partnership is the Bilt Neighborhood OS™, an AI-driven platform that connects businesses with local customers through personalized experiences. This technology facilitates membership enrollment, service availability checks, and payment processing, providing a seamless interaction between Lowe's services and Bilt's network. With this innovative approach, Lowe's can engage with customers in a more meaningful way, addressing their needs throughout their home improvement journey.
Building Community Connections
“Home improvement is personal, and the best experiences are the ones that make it easier for customers to take care of the place that matters most,” commented Jen Wilson, Lowe's Executive Vice President and Chief Marketing Officer. This partnership is not just about transactions; it's about fostering a community where homeowners can thrive in making their houses feel more like homes.
Future Enhancements
Looking ahead, Lowe's plans to expand its presence within Bilt by launching a curated Lowe's marketplace early next year, further enriching the shopping experience for members. This will provide Bilt users with even more opportunities to explore and purchase products for their homes conveniently.
Overall, the alliance between Lowe's and Bilt signifies a significant shift in how home improvement services are delivered, rewarding members in the process. By leveraging rewards for housing payments and everyday spending, this collaboration is a win-win for homeowners looking to invest in their living spaces. As Ankur Jain, Founder and CEO of Bilt, noted, this partnership ensures that members are rewarded not only for their payments but also for their dedication to transforming their residences into personalized sanctuaries.