J-Lease and Mitsubishi Estate: A New Era for Smart Homes
In a significant move for the Japanese real estate and technology sectors, J-Lease Co., Ltd. has officially entered into a sales agency agreement with Mitsubishi Estate Co., Ltd. This collaboration focuses on promoting Mitsubishi's comprehensive smart home service, "HOMETACT," with sales set to commence in February 2026. J-Lease aims to leverage its extensive network of approximately 30,000 rental management companies across Japan to accelerate the adoption of HOMETACT, enhancing tenant convenience and property values, thereby increasing the penetration of smart home services in the Japanese market.
Background of the Collaboration
J-Lease stands as a prominent player in the domestic rental guarantee market, boasting the industry's largest network of stores and strong partnerships with around 30,000 rental management companies. This local service presence enables them to cater effectively to varied client needs. The HOMETACT service, developed by Mitsubishi Estate, aims to enhance the value of managed properties through the integration of smart home technology, proving its worth with numerous instances where rental property values rose post-implementation.
The partnership materialized as J-Lease strategized to provide additional value to property owners and management companies, seeking to elevate property values through innovative solutions like HOMETACT.
Details of the Collaboration
Through this partnership, J-Lease will utilize its nationwide sales network to drive the widespread adoption of HOMETACT. The plan involves proposing and promoting the integration of HOMETACT in rental properties via direct engagement with rental management companies across various regions.
Future Developments
As the AI-native generation grows, the expectation is that smart rental properties equipped with AI capabilities will become a preferred option in the future. J-Lease and Mitsubishi Estate are poised to capitalize on their strengths to create a new service model that marries smart home solutions with rental guarantees. This venture promises to enhance tenants' convenience, safety, and comfort while simultaneously boosting the added value of rental properties. Further ambitions include co-developing comprehensive guarantee package products that utilize the HOMETACT system.
About J-Lease
J-Lease is dedicated to facilitating a healthy balance between the demand for and supply of rental housing, rental offices, and commercial spaces. Its goal is to create seamless relationships among tenants, real estate companies, and property owners through its rental guarantee services. The firm continues to expand opportunities in the leasing market for both residential and commercial properties through its customer-centric approach, supported by 42 nationwide locations as a publicly traded company on the Tokyo Stock Exchange, ensuring sustainable growth and enhanced governance for its clients' peace of mind.
About HOMETACT
HOMETACT is a comprehensive smart home service introduced by Mitsubishi Estate that allows users to manage various IoT devices—such as smart locks, air conditioners, and lighting—through a dedicated app and smart speakers. Launched in November 2021, HOMETACT aims to fit seamlessly into Japan's living environment and has rapidly expanded its implementation across properties in and outside the Mitsubishi Estate Group. The service has gained traction by enhancing the customer experience and adding value through a range of integrated products and services.
As a new infrastructure in the housing sector, HOMETACT has been highly regarded for its scalability, usability, and the value-adding possibilities it creates. It has already expanded operations across diverse regions such as Kanto, Kansai, Tohoku, Chugoku, Shikoku, and Kyushu.
Visit the official HOMETACT site for more details:
HOMETACT Official Site
Company Profiles
J-Lease Co., Ltd.
- - Headquarters (Oita): 1-3-19, Miyako-cho, Oita City, Oita Prefecture
- - Tokyo Office: 2F Shinjuku Square Tower, 6-22-1 Nishi-Shinjuku, Tokyo
- - Established: February 2004
- - CEO: Nakajima Tsuchi
- - Business Focus: Guarantee services (rental guarantees, medical payment guarantees, child support guarantees)
- - Website: J-Lease Official Site
Mitsubishi Estate Co., Ltd.
- - Headquarters: 1-1-1 Otemachi, Chiyoda, Tokyo
- - Established: May 1937
- - CEO: Nakajima Atsushi
- - Business Focus: Development and leasing of office buildings, commercial facilities, hotels, logistics facilities, and more; engaging in real estate brokerage, consulting, and asset management services.
- - Website: Mitsubishi Estate Official Site