#Japan #Tokyo #Omotete #unfre spot.

Omotete Introduces 'unfre spot.' in Tokyo

Omotete Corporation has officially launched its IoT service 'unfre spot.' starting August 26, 2025, in collaboration with the Tokyo Metropolitan Government. This initiative aims to provide an accessible and safe way for individuals who menstruate to obtain sanitary napkins directly within restroom stalls throughout the city.

The 'unfre spot.' service is designed to improve the mobility and overall experience of menstruators by transforming public restroom infrastructure. With this service, Tokyo aims to empower those who menstruate in their quest for freedom and comfort in urban environments. The project was initiated through Omotete's participation in the Tokyo Innovation Base (TIB), which serves as a hub for startups to foster innovation.

The introduction of 'unfre spot.' was made possible through support from Plug and Play Japan, as part of the Tokyo Metropolitan Government's 'King Salmon Project.' This partnership reflects Tokyo’s commitment to promoting women's participation, smart city initiatives, and wellness in urban planning. By enhancing accessibility and comfort in menstrual care, 'unfre spot.' seeks to contribute to Tokyo's broader goals of creating inclusive urban spaces where everyone can navigate freely.

Background of Implementation

The 'unfre spot.' service is an innovative solution designed to alleviate the burdens associated with obtaining menstrual products while out and about. It allows users to retrieve individual sanitary napkins smoothly from dispensers installed in restroom stalls. The initiative aims to eliminate the inconveniences related to carrying around menstrual products or facing sudden menstrual needs without access to necessary supplies.

In addition to providing menstrual products, 'unfre spot.' also aims to enhance user experience via a dedicated mobile app that offers helpful information and resources. This service strives to be an essential and reliable resource for anyone who menstruates, minimizing the stigma around menstruation and making access to products more convenient.

Tokyo Metropolitan Government's Statement

Officials from the Tokyo Metropolitan Government expressed their enthusiasm for the launch of 'unfre spot.' at TIB. They emphasized that providing menstrual products in private restroom spaces enhances user comfort and convenience. This implementation aligns with Tokyo's vision of fostering well-being and inclusivity within urban environments, and it is expected to positively impact a diverse range of individuals living and visiting the city.

Moreover, this IoT-based service contributes significantly to innovative solutions in public facilities. City officials expressed excitement about the potential expansion of this service to other public facilities and urban spaces throughout Tokyo, continuously seeking to collaborate with startups to address social challenges and foster sustainable urban development.

What is 'unfre spot.'?

The 'unfre spot.' service is a city infrastructure initiative aimed at elevating access to menstrual products in various public venues, including commercial facilities and transportation hubs. The project reflects a forward-thinking approach, integrating modern technology into everyday necessities, making Tokyo a leader in menstrual health solutions. It also breaks away from the limitations of traditional menstrual product vending machines, employing digital transformation to enhance operational efficiency, information delivery, and customer experience.

With the growing trend towards cashless transactions and sharing services—such as bike-sharing and mobile battery rentals—Omotete aims to replicate such advancements in the menstrual care domain. This progressive initiative utilizes Japan's global renown in vending machines and public restroom infrastructure to propose new models of public service through innovative technologies.

Overall, 'unfre spot.' represents a cutting-edge approach to address long-standing issues in the menstrual care market while providing valuable insights into improving the service lifecycle.

Origin of the Brand 'unfre.'

The brand name 'unfre.' was founded on a strong desire to end the constraints of living in a world where these issues are overlooked. The term 'period' has dual meanings here: one reflects the initiative to end discomfort, while the other denotes menstruation, aiming to dismantle barriers associated with menstrual health, leading to a society where everyone can live freely and authentically.

Omotete Corporation’s mission is to implement solutions that pave the way for a better, more inclusive world. Through 'unfre spot.' and innovative services, they seek to enhance the lifecycle of menstruation, empowering all individuals who menstruate.

For the latest information regarding service locations, please refer to the official websites of Omotete and associated facilities.

For further details about the service, visit unfre spot..