Dotdigital Partners with Kandihouse to Enhance Customer Marketing Relationships

Dotdigital and Kandihouse: A New Marketing Collaboration

In a significant development for the furniture retail sector, Dotdigital, a leading digital marketing platform headquartered in Minato, Tokyo, has been chosen by Kandihouse Co., Ltd., a wooden furniture manufacturer based in Asahikawa, Hokkaido, as its marketing automation tool. This partnership aims to foster a more personalized marketing approach, strengthening continuous communication with customers.

The Importance of Automation in Marketing

Kandihouse is set to integrate Dotdigital’s comprehensive marketing automation platform into its operations. This integration will empower the company to engage with each customer based on their unique experiences and behaviors. With the ability to analyze customer purchase history and online interactions, Kandihouse can provide tailored information to meet the specific needs of its clients.

Minako Akiyoshi, the leader of Kandihouse's EC division, emphasized that the primary reason for selecting Dotdigital as their marketing automation tool was its compatibility with their existing e-commerce platform, Shopify. This seamless integration enhances their capacity for timely, automated, and personalized communications, improving customer support significantly.

Furthermore, the use of Dotdigital’s eRFM (Extended RFM analysis) will enable Kandihouse to introduce a systematic approach to engaging new customers. This strategy will gradually expose them to the brand's aesthetic world and the appeal of its products, creating a nurturing pathway through step emails and other communication methods. The goal is to establish a comfortable environment for first-time customers to explore and consider their offerings without pressure.

A Commitment to Sustainable Customer Relationships

Kandihouse has long been committed to crafting furniture that can be cherished over years, focusing on building meaningful relationships with each customer. This approach transcends mere transaction-based marketing, aiming to create a