Enito Group Joins Trust & Safety Association to Enhance User Safety

Enito Group Joins Trust & Safety Association

Enito Group, the operator of the matching apps 'with' and 'Omiai', headquartered in Shibuya, Tokyo, has made a significant decision to join the newly established Japan Trust & Safety Association as a member company. This association is uniquely focused on ensuring user safety and improving the reliability of online services in Japan.

The Trust & Safety Association aims to create a community of professionals dedicated to Trust & Safety practices in digital platforms and online services. This initiative aligns perfectly with Enito Group's commitment to providing a safe and secure environment for users of its matching applications. Upon its establishment, Enito Group set up a dedicated Trust & Safety division that plays a crucial role in monitoring and managing the safety of its services.

With a comprehensive monitoring system in place, Enito Group operates around the clock, utilizing both automated systems and human oversight to detect malicious users. They also maintain regular communication with relevant governmental bodies to enhance their operational readiness. As a forward-thinking endeavor, they will launch an Advisory Board in April 2025, comprising experts from law, consumer protection, and academia. This board will focus on addressing societal challenges related to dating apps, reinforcing Enito Group's commitment to safety and security.

Enito Group believes that by joining the Trust & Safety Association, it can leverage insights from other industries to benefit the dating app sector while also sharing their expertise with the community. Their efforts further emphasize the importance of collaborative approaches in tackling online safety challenges.

Enito Group's Commitment to Safety

To reinforce safety measures in its dating apps, Enito Group's Trust & Safety division works closely with the support centers for 'with' and 'Omiai'. They employ advanced technologies, including AI, to promptly identify and respond to malicious users. Dedicated personnel also analyze the characteristics of such users to chisel down on problematic behavior efficiently. Notably, Enito Group maintains proactive communication with relevant ministries to solidify their efforts against malicious activities online.

Starting from October 2024, Enito Group will implement new strategies to enhance the detection of malicious users and provide warnings about exchanging social media contacts before dates, reflecting their active stance toward user safety.

Enito Group's Advisory Board

The establishment of the Advisory Board represents another key step for Enito Group in addressing challenges associated with dating apps. Set to launch in April 2025, the Board will comprise professionals like former Tokyo police chief, Mr. Higuchi, lawyer Mr. Aoshima, and consumer committee member, Mr. Nakada, along with academic members, Mr. Kitou and Mr. Yamaguchi. Initially, the Board will focus on formulating fundamental policies that will guide the principles of constructing a safer matchmaking platform. This multifaceted collaboration will aim to address the evolving values and broader issues facing the dating app landscape.

About Enito Group

Founded in March 2023, Enito Group oversees the operations of both 'with' and 'Omiai', aiming to blend warmth and science in service development. Enito Group has already served over 20 million members and facilitated over 200 million matches as of mid-2023. As it continues to refine its Trust & Safety measures, the company is also exploring innovations in generative AI and machine learning to enhance user experience further.

Moreover, Enito Group aims to diversify its services beyond just dating apps, aspiring to provide comprehensive support for various life events, thus establishing itself as a vital 'lifestyle infrastructure' for users. By consistently delivering new value to society, Enito Group is committed to evolving the dating landscape and enhancing user safety in the digital age.