Frontline Performance Group Unveils CheckMax to Boost Food and Beverage Profits

Introduction

In a notable advancement within the restaurant industry, Frontline Performance Group (FPG) has unveiled CheckMax, an innovative software aimed at maximizing food and beverage profits. This cutting-edge tool utilizes artificial intelligence insights to empower restaurant staff and enhance customer service.

The Shift to AI Integration

Launched on December 11, 2025, CheckMax signifies FPG's strong commitment to driving incremental revenue in the hospitality sector. The introduction of AI into restaurant operations is a game-changer, enabling staff to transition from being mere order-takers to proactive revenue generators.

Developed in collaboration with three leading hotel brands and management groups across the U.S., Caribbean, and Europe, CheckMax redefines the traditional role of waitstaff. By providing specialized sales training and AI-driven insights, this software empowers servers to consistently recommend high-margin items and deliver exceptional service.

Doubling Profits

CheckMax has shown an impressive potential to increase customer revenue by 5% to 15%, effectively doubling overall results. This is achieved through the implementation of suggestive selling techniques alongside automated analytics that identify trends, predict performance, and maintain consistency across teams.

FPG’s approach also introduces a proprietary metric for evaluating sales quality at both the waiter and point-of-sale levels. This ensures that managers have access to clear insights and benchmarks that foster a competitive environment.

Insights from Leadership

Geoffrey Toffetti, CEO of FPG, emphasized the longstanding history of the company in enhancing revenue for hotels and car rental businesses, noting that CheckMax addresses a significant gap in structured training for sales and service in the restaurant industry. He stated, "Servers are rarely taught how to sell, influence, or alleviate frustration; they learn the menu but not the customer mindset. CheckMax changes that."

Sloan Dean, a former CEO of Remington and current host of the podcast Not Done, praised CheckMax, highlighting its innovative capabilities and its previous successful implementation in several hotels, which showcased the potential for significant improvement in guest experiences and operational efficiency.

Enhancing Guest Experience

According to Paul McLoughlin, International President of FPG, the ability of waitstaff to recommend and personalize authentically enhances guest experiences. Providing tailor-made recommendations, such as the ideal beverage pairing, significantly raises hospitality standards and captures additional revenue that might otherwise be lost.

Features and Integration

CheckMax combines e-learning and video conferencing with real-time goal tracking, leveraging FPG's proprietary software platform, IN-Gauge. This enables servers to set revenue targets, monitor sales progress, and gain recognition through a leaderboard that showcases essential metrics such as average revenue per customer and potential earnings.

The software seamlessly integrates with prominent platforms like Oracle Micros Simphony, Toast, Square, and Infrasys with TouchBistro, making it widely accessible to various establishments. By investing just a few minutes each day, managers can effectively train their staff to boost revenue, elevate customer satisfaction, and enhance performance within a single quarter.

Conclusion

As Frontline Performance Group continues to solidify its role as a leader in revenue optimization within the hospitality industry, CheckMax presents a revolutionary step forward for restaurants seeking to maximize their profitability. With its innovative focus on AI-driven insights, FPG is set to redefine the restaurant experience, ensuring that every meal served is not just a transaction but an opportunity for growth and satisfaction.