InteLogix Announces Strategic Acquisition of Egypt's Athear for Global Expansion

InteLogix to Expand Its Global Reach by Acquiring Athear

InteLogix, a prominent player in the fields of Customer Experience (CX) and Accounts Receivable Management (ARM), has made headlines with its announcement to acquire Athear for Marketing Services Co., based in New Cairo, Egypt. This strategic move marks a significant step in InteLogix's plans to strengthen its foothold in the dynamic EMEA region while simultaneously tapping into essential European markets, including the Gulf Cooperation Council (GCC) nations, the UK, Germany, France, Luxembourg, Belgium, and Switzerland.

The planned acquisition is not just about expanding the geographical footprint but aims to enhance the service offerings that InteLogix can provide across its clientele. Once the acquisition finalizes, InteLogix intends to set up a comprehensive service hub in New Cairo. This will not only provide an operational bridge to facilitate communication and customer engagement but also support a multilingual workforce, covering languages such as Arabic, Turkish, French, German, Spanish, and Portuguese.

One of the pivotal reasons behind selecting Egypt for this expansion is its rich pool of skilled talent combined with competitive operational costs. Furthermore, the robust infrastructure in Egypt, characterized by widespread fiber connectivity and government incentives for technology-driven services, presents an attractive hub for business operations. The time zone advantages also allow better synchronization with European markets, facilitating smoother business transactions and partnerships.

InteLogix's approach embodies a smart-shoring model, which aims to provide clients with a tailored mix of nearshore, offshore, and North American delivery options. This strategy is designed to align performance metrics with cultural compatibility and cost efficiency, ultimately fostering better business outcomes for its partners.

The reputation of Athear in the regional market bolsters InteLogix's confidence in the acquisition. Athear boasts a diverse portfolio of clients, including several globally recognized brands. The addition of Athear’s professional employer organization (PEO) and human resources organization (HRO) capabilities is expected to significantly enhance InteLogix's service offerings and operational fluency.

Mario Baddour, CEO of InteLogix, emphasized the strategic importance of the acquisition, stating, “This planned acquisition is an important step in helping our clients navigate rising operational costs in Europe and North America. It allows us to tap into a highly skilled, multilingual workforce while enhancing our digital-first model with LogixSuite.” He expressed the goal of delivering intelligent, efficient solutions that blend cultural understanding with operational excellence.

Echoing similar sentiments, Tarek Ziden, Chairman and CEO of Athear, noted, “This alignment with InteLogix reflects the values and reputation we've built. We've earned global trust through consistent quality, and this partnership promises to expand our reach while preserving our momentum.”

Having established a footprint in various sectors such as financial services, telecommunications, healthcare, and retail over its rich 68-year legacy, InteLogix continues to focus on scaling its operations while maintaining cost efficiencies and localized expertise. The acquisition of Athear is expected to further reinforce InteLogix's commitment to delivering scalable CX and ARM solutions designed for modern business challenges.

With the added capabilities from Athear, InteLogix seeks to not only retain its current clientele but to also attract new clients looking for comprehensive and culturally fluent service solutions. This development hints at a promising future for InteLogix as it seeks to leverage the strengths of Athear to optimize customer support and engagement strategies on a global scale.