Shibuya Canvas Launches: Transforming Unused Spaces into Cultural Media for SPY×FAMILY
The Shibuya Center area is about to become a vibrant hub of creativity and culture with the recent launch of "Shibuya Canvas," an innovative initiative created by Taiheiyo Shoji Co., Ltd. Based in Shibuya, Tokyo, this new service aims to transform the city's underutilized spaces into dynamic platforms for cultural expression.
Shibuya Canvas leverages the unused spaces in Shibuya, such as walls, shutters, temporary enclosures, and private roads, to reimagine the city as a "walking media". This location-specific Out-Of-Home (OOH) advertising service targets a blend of culture, visitors, and local businesses, crafting a valuable media space for advertisers, the community, and city dwellers alike. The initiative also prioritizes nurturing young artists, providing support and opportunities, while enhancing the overall aesthetics of the city.
1. Extensive Advertising Opportunities: With around 250 available outdoor advertising surfaces in Shibuya Center, including wall-mounted ads, temporary enclosures, flags, and posters, brands have numerous touchpoints to engage with audiences. This extensive network is poised to make Shibuya a hotspot for advertisement, ensuring maximum visibility.
2. Event Spaces for Experiential Marketing: Shibuya Center hosts exclusive private roads like L Street, allowing brands to create not just ads but engaging experiences that connect with visitors organically. This redefines how audiences interact with advertising, making their journey through the space an immersive experience.
3. Collaboration with Local Businesses: By partnering with a network of local merchants, Shibuya Canvas promotes shopping and activity around the center. This initiative allows for synergistic marketing campaigns, promotions, and events that directly benefit both advertisers and local businesses.
In celebration of the launch, Shibuya Canvas will kick off a special promotion for the hit TV anime "SPY×FAMILY", starting on November 22 with the debut of its official free channel on ABEMA. This initiative will include a visual presentation throughout the Shibuya Center area, creating an environment where the city backdrop seamlessly integrates the anime’s world.
Given Shibuya's reputation as a hub for youth, tourists, and entertainment enthusiasts, this initiative is strategically designed to engage a diverse audience, encouraging social media sharing and further expanding the reach through photos and videos. By creating a natural "City Interaction" pathway, Shibuya Canvas aims to introduce the anime to a broad spectrum of individuals and foster a collective experience.
ABEMA is a popular platform where viewers can catch "SPY×FAMILY" Season 3 for free every Saturday night at 11:30 PM. Throughout the course of Season 3, audiences can also enjoy all episodes from Seasons 1 through 3 at no cost. Check out the broadcast at www.abema.tv/video/title/19-86.
Moving forward, Shibuya Canvas plans to expand its promotional initiatives, leveraging Shibuya’s urban navigation and cultural appeal. By combining outdoor advertising with event spaces and local collaborations, the project aims to create multi-faceted brand experiences that not only spur consumer interaction but also enhance cultural richness.
With the vibrant creative resources found in Shibuya, including art, fashion, and visual media, the initiative is poised to embark on exciting new projects that foster connections among brands, the community, and individuals. Through continuous efforts to elevate regional culture and urban charm, Shibuya Canvas is committed to creating enriched promotional experiences that benefit the entire community.
For inquiries related to artist participation and promotional opportunities, please contact:
Taiheiyo Shoji Co., Media Promotion Division
Email: [email protected]
Attn: Hana Mori
Since its establishment in 1974, Taiheiyo Shoji has focused on real estate brokerage in Shibuya. With a wealth of experience and a robust network, the company actively contributes to community engagement activities and also runs inbound and student-led media businesses. Daisuke Suzuki, the representative, also serves as the Executive Director of the Shibuya Center Shopping Street Promotion Association.
Company Address:
3rd Floor, Shibuya Center Building, 16-8 Udagawa-cho, Shibuya, Tokyo, 150-0042.
Real Estate Business: https://taiheiyou.biz/
Outdoor Advertising: https://shibuya-canvas.com/shibuyabai/
Inbound Business: https://shibuyabai.com/
Shibuya Newspaper/Media: https://shibuya-shimbun.com/
Harajuku Omotesando Newspaper/Media: https://harajuku-omotesando-shimbun.com/
Shibuten Co. (Group Company): https://shibutena.com/
What is "Shibuya Canvas"?
Shibuya Canvas leverages the unused spaces in Shibuya, such as walls, shutters, temporary enclosures, and private roads, to reimagine the city as a "walking media". This location-specific Out-Of-Home (OOH) advertising service targets a blend of culture, visitors, and local businesses, crafting a valuable media space for advertisers, the community, and city dwellers alike. The initiative also prioritizes nurturing young artists, providing support and opportunities, while enhancing the overall aesthetics of the city.
Unique Features of Shibuya Center
1. Extensive Advertising Opportunities: With around 250 available outdoor advertising surfaces in Shibuya Center, including wall-mounted ads, temporary enclosures, flags, and posters, brands have numerous touchpoints to engage with audiences. This extensive network is poised to make Shibuya a hotspot for advertisement, ensuring maximum visibility.
2. Event Spaces for Experiential Marketing: Shibuya Center hosts exclusive private roads like L Street, allowing brands to create not just ads but engaging experiences that connect with visitors organically. This redefines how audiences interact with advertising, making their journey through the space an immersive experience.
3. Collaboration with Local Businesses: By partnering with a network of local merchants, Shibuya Canvas promotes shopping and activity around the center. This initiative allows for synergistic marketing campaigns, promotions, and events that directly benefit both advertisers and local businesses.
SPY×FAMILY Goes Big
In celebration of the launch, Shibuya Canvas will kick off a special promotion for the hit TV anime "SPY×FAMILY", starting on November 22 with the debut of its official free channel on ABEMA. This initiative will include a visual presentation throughout the Shibuya Center area, creating an environment where the city backdrop seamlessly integrates the anime’s world.
Given Shibuya's reputation as a hub for youth, tourists, and entertainment enthusiasts, this initiative is strategically designed to engage a diverse audience, encouraging social media sharing and further expanding the reach through photos and videos. By creating a natural "City Interaction" pathway, Shibuya Canvas aims to introduce the anime to a broad spectrum of individuals and foster a collective experience.
About ABEMA
ABEMA is a popular platform where viewers can catch "SPY×FAMILY" Season 3 for free every Saturday night at 11:30 PM. Throughout the course of Season 3, audiences can also enjoy all episodes from Seasons 1 through 3 at no cost. Check out the broadcast at www.abema.tv/video/title/19-86.
Future Prospects
Moving forward, Shibuya Canvas plans to expand its promotional initiatives, leveraging Shibuya’s urban navigation and cultural appeal. By combining outdoor advertising with event spaces and local collaborations, the project aims to create multi-faceted brand experiences that not only spur consumer interaction but also enhance cultural richness.
With the vibrant creative resources found in Shibuya, including art, fashion, and visual media, the initiative is poised to embark on exciting new projects that foster connections among brands, the community, and individuals. Through continuous efforts to elevate regional culture and urban charm, Shibuya Canvas is committed to creating enriched promotional experiences that benefit the entire community.
For inquiries related to artist participation and promotional opportunities, please contact:
Taiheiyo Shoji Co., Media Promotion Division
Email: [email protected]
Attn: Hana Mori
About Taiheiyo Shoji Co., Ltd.
Since its establishment in 1974, Taiheiyo Shoji has focused on real estate brokerage in Shibuya. With a wealth of experience and a robust network, the company actively contributes to community engagement activities and also runs inbound and student-led media businesses. Daisuke Suzuki, the representative, also serves as the Executive Director of the Shibuya Center Shopping Street Promotion Association.
Company Address:
3rd Floor, Shibuya Center Building, 16-8 Udagawa-cho, Shibuya, Tokyo, 150-0042.
Real Estate Business: https://taiheiyou.biz/
Outdoor Advertising: https://shibuya-canvas.com/shibuyabai/
Inbound Business: https://shibuyabai.com/
Shibuya Newspaper/Media: https://shibuya-shimbun.com/
Harajuku Omotesando Newspaper/Media: https://harajuku-omotesando-shimbun.com/
Shibuten Co. (Group Company): https://shibutena.com/
Topics Entertainment & Media）
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