Hisense Showcases Its Vision for a Brighter Future at CES 2026

Hisense, a prominent leader in the consumer electronics and home appliance industry, made waves at CES 2026 with its revealing press conference themed "Innovating a Brighter Life." This event highlighted the brand's latest advancements in display technology and smart home products, a testament to its commitment to enhancing user experiences through innovation.

During the presentation, the company emphasized its dedication to long-term, human-centric innovation, which has proven to be a cornerstone of its global growth and market leadership. Over the past few years, Hisense has emerged as one of the fastest-growing brands in the consumer electronics sector, now operating in more than 160 countries. Notably, it ranks No. 1 worldwide in the 100-inch-and-above TV segment and is the leader in Laser TVs, as reported by Omdia. Furthermore, Hisense has maintained a prestigious position as one of the top ten brands in the Kantar BrandZ™ Top 50 Chinese Global Brand Builders for nine consecutive years, achieving the top rank in the smart home appliance category as per the Ipsos China Brand Global Trust Index.

The brand's momentum was further underscored by its recognition at CES 2025, where it received over 50 international awards across its diverse range of display and home appliance products. This accolade reinforces Hisense's standing as a leader in large-screen displays and smart home innovations.

In line with its growing global footprint and brand trust, Hisense also introduced the Hisense Elite Collection for the FIFA World Cup 2026™, marking its third consecutive sponsorship of the prestigious event. This collection goes beyond mere product offerings; it symbolizes Hisense's expanding international presence and its role in uniting fans through shared experiences on the screen and within their homes during this celebrated global event.

One of the major highlights at CES 2026 was the unveiling of the RGB MiniLED evo. This groundbreaking technology represents a significant advancement in the RGB MiniLED development, heralding a new era for display performance. Hisense has consistently pioneered this sector, focusing on system-level evolution rather than simply enhancing parameters for performance. The RGB MiniLED evo introduces an innovative fourth LED—Sky Blue–Cyan—into its backlighting system. With color accuracy reaching an impressive 110% of the BT.2020 standard and color control capabilities achieving 134 bits, this advancement promises a more authentic color representation, improved viewing comfort, and energy efficiency. The flagship product powered by RGB MiniLED evo, the 116UXS RGB MiniLED TV, sets a new benchmark for visual excellence.

In addition to hardware innovations, Hisense also showcased the evolution of its smart display ecosystem. Starting from January 1, 2026, the VIDAA OS will transition into a unified platform that integrates content, AI services, and connected home devices, further enhancing the user experience.

Through its "Innovating a Brighter Life" theme, Hisense continues to demonstrate how technology can be leveraged in meaningful, human-centric ways. By enhancing visual experiences, improving daily comforts, and supporting connected home lifestyles, Hisense reaffirms its commitment to driving innovation that resonates with users' needs and preferences.

About Hisense
Founded in 1969, Hisense is recognized globally as a leader in the fields of home appliances and consumer electronics, with operations spanning over 160 countries. The company focuses on delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to data from Omdia, Hisense ranks No. 1 in the global marketplace for TVs measuring 100 inches and larger (2023-Q3 2025). As a pioneer in the development of RGB MiniLED technology, Hisense is committed to leading the next generation of display innovation. Moreover, as the official sponsor of the FIFA World Cup 2026™, Hisense embodies its commitment to global sports partnerships to engage and connect with audiences across the world.