Cox Automotive Launches Accelerate My Deal Elite
In a significant advancement for the automotive retail industry, Cox Automotive Inc. has unveiled its latest innovation,
Accelerate My Deal Elite. This cutting-edge digital retailing solution redefines the traditional car-buying journey, offering comprehensive online capabilities that cater to the needs of both dealers and consumers. With growing consumer desires for streamlined and transparent experiences, this platform integrates seamlessly into existing dealer workflows, ensuring a more efficient process from browsing to delivery.
A Transformation in Car Buying
Accelerate My Deal Elite stands out as the only advanced digital retailing solution that facilitates complete online checkout for vehicle purchases. This robust platform incorporates critical features such as secure ID verification, e-signatures, and document uploads, effectively closing the gap between a shopper's intent and actual action. According to recent market research, about
28% of car shoppers express their desire to make their purchases entirely online, yet only
7% actually follow through. The disparity often stems from incomplete or fragmented digital retail tools.
Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive, highlighted, “Cox Automotive is not just digitizing car buying, we're transforming it. Accelerate My Deal Elite fills the compliance and workflow gap that other digital retail tools haven't been able to offer.” This transformation aims to deliver the seamless and trusted online experience that consumers now expect across various sectors of their lives, reinforcing the importance of compliance and efficiency in automotive retail.
Key Features of Accelerate My Deal Elite
The new platform expands upon the existing functionality of Cox Automotive's Accelerate My Deal. Some of the standout features include:
- - Complete Online Checkout: Utilizing secure processes for ID verification and e-signatures accelerates the purchasing process.
- - Tailored Options for Dealers: The platform is designed to accommodate diverse dealer needs and integrates across various websites, including Autotrader and Dealer.com.
- - Full Compliance and Workflow Support: Accelerate My Deal Elite incorporates integrated compliance solutions alongside seamless compatibility with Customer Relationship Management (CRM) and Dealer Management Systems (DMS), making it a universally adaptable tool for dealers.
Launch and Availability
Cox Automotive plans to showcase Accelerate My Deal Elite at the
NADA 2026 convention, scheduled for February 3-6 in Las Vegas. Dealers interested in exploring this innovative platform are encouraged to visit the
Cox Automotive Village at the event or schedule a direct meeting through the Cox Automotive Hub.
About Cox Automotive
Cox Automotive is renowned as the world's largest provider of automotive services and technology, leveraging expansive first-party data derived from over
2.3 billion online interactions each year. By utilizing this wealth of data, the company develops tailored solutions for car shoppers, automotive manufacturers, dealers, lenders, and fleets globally. With a workforce exceeding
29,000 across five continents, Cox Automotive comprises a suite of leading brands, including
Autotrader®, Kelley Blue Book®, Manheim®, and
Dealertrack®. Cox Automotive operates as a subsidiary of
Cox Enterprises Inc., which boasts an impressive
$23 billion annual revenue.
As Cox Automotive continues to innovate within the automotive sector, it aims to lead the way into a digital-first future, ultimately enhancing the buying experience for consumers while equipping dealers with powerful tools to navigate the evolving landscape of automotive retail.