Connecticut Lodging Association's Special Meeting: Advancing Advocacy and Collaboration in Hospitality
On August 19, 2025, the Connecticut Lodging Association (CLA) will host a significant Special Meeting at Water's Edge Resort in Westbrook, Connecticut. This event aims to unite hospitality professionals across the state to discuss pressing challenges and foster collaboration in the lodging sector. The meeting, which will be held from 3:30 p.m. to 5:30 p.m., will also provide a Zoom option for those wishing to participate remotely.
Purpose of the Meeting
The CLA has positioned itself as a vital advocate for Connecticut's lodging industry. With new challenges emerging in 2025, including rising costs, workforce shortages, and fluctuating tariffs, the organization aims to provide support and guidance to its members. The meeting will feature a lineup of speakers that includes CLA President Meri Wick and other prominent figures from the industry, including:
- - Zach Dendas, CLA Lobbyist, Sullivan LaShane
- - Sarah Bratko, Vice President and Policy Counsel, AHLA
- - Rachel Lenda, Tourism Director, Connecticut Office of Tourism
- - Bob Murdock, President, Connecticut Convention and Sports Bureau
- - Frank Burns, Executive Director, Connecticut Tourism Council
President Meri Wick emphasized the importance of this meeting during a recent address: "Connecticut's lodging industry continues to confront workforce shortages, rising operational costs, and fresh uncertainty from new tariffs. As the trusted resource and advocate for our members, CLA is committed to sharing knowledge and helping our lodging establishments adapt and thrive."
Legislative Updates and Industry Support
During the meeting, presenters will focus on CLA's critical advocacy efforts, particularly concerning new legislative measures that impact the lodging industry. One such topic will be HB 6493, which proposes a statewide registry for short-term rental (STR) properties. Zach Dendas highlighted the necessity of such measures: "STRs are part of the lodging industry, and our effort is to establish a statewide registry aiming to create a level playing field for all accommodation providers."
Attendees will receive updates from collaborating organizations and more details on how strategic partnerships can bolster Connecticut's lodging sector. The goal is to strengthen the community's resilience while promoting accountability and safety across all types of accommodations.
Event Details
- - Date: Tuesday, August 19, 2025
- - Time: 3:30 p.m. – 5:30 p.m.
- - Location: Water's Edge Resort, 1525 Boston Post Road, Westbrook, CT 06498
- - Networking: Hors d'Oeuvres and drinks will be served after the meeting
Registration
Members and stakeholders are encouraged to register through the CLA website at
Registration Link.
About the Connecticut Lodging Association (CLA)
Founded in 1904, the Connecticut Lodging Association is the sole statewide, hospitality-focused trade association dedicated to advocating for hotels, inns, and other lodging businesses. The CLA’s recent activism has resulted in significant legislative advancements, such as the proposed registration of all short-term rental properties in Connecticut, promoting fairness and accountability within the industry.
Conclusion
The upcoming Special Meeting signifies a forward step in uniting the lodging industry in Connecticut amidst ongoing challenges. With a strong focus on advocacy, collaboration, and the sharing of insights, CLA seeks to empower its members and ensure Connecticut remains a vibrant destination for tourism. For media inquiries or to RSVP, please contact Ginny Kozlowski, Executive Director at CLA.