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O Positiv Health Launches URO Vaginal Probiotic at Costco

O Positiv Health, a brand leading in women's hormonal health, has made a significant stride by launching its exclusive URO Vaginal Probiotic at Costco. This product, a tailored version of their best-selling vaginal health solution, aims to provide comprehensive support for women facing common vaginal issues such as odor, pH balance, and yeast imbalance. The launch was officially announced on June 3, 2026, and represents O Positiv’s entry into the club store market, following their successful retail presence at major outlets including Target, Walmart, and CVS.

The arrival of the URO Vaginal Probiotic at Costco comes at a time of rising demand for proactive solutions in women's health—an area that has traditionally faced stigmas and insufficient product availability. The custom formulation offers a convenient two-month supply package, recommending one capsule intake daily. This supports not only the expected outcomes of improved vaginal flora but also includes the important nutrient vitamin D3, known for its benefits to women's health.

Retailing at just $39.99, the URO Vaginal Probiotic is available on Costco.com and in over 235 Costco locations across states including California, Nevada, and Texas. This strategic partnership with Costco underscores the brand’s mission to normalize discussions about women's health and make effective, science-backed products accessible to a broader audience.

Bobby Bitton, the CEO and Co-Founder of O Positiv Health, expressed enthusiasm about this new venture. He noted, “We are proud to debut our URO Vaginal Probiotic at Costco and continue expanding our portfolio of innovative, science-backed solutions. This partnership allows us to offer our products at even more value and reach consumers on a larger scale.” Through this expansion, O Positiv aims to fill a crucial gap in the market for accessible women's health products, encouraging a more open dialogue on intimate health issues.

O Positiv Health has garnered a loyal consumer base with its commitment to addressing often-overlooked concerns related to feminine wellness. This is evidenced by the brand's impressive track record, boasting over 200,000 five-star reviews across platforms like Amazon, Target, and TikTok. Their URO Vaginal Probiotic has established itself as the #1 best-selling vaginal probiotic, reflecting the ongoing shift towards prioritizing women's health and wellness.

In addition to their focus on product innovation, O Positiv Health actively contributes to community well-being through initiatives like the State of the Vagina Report, which illuminates women’s health experiences and challenges societal taboos. They also partner with the American Cancer Society, supporting events and walks aimed at raising awareness and funds for vital health programs.

As conversations about women's wellness continue to evolve, brands like O Positiv Health play a pivotal role in reshaping societal perceptions and providing women with the products they deserve. The launch of the URO Vaginal Probiotic at Costco is not just an expansion of retail reach; it is part of a broader movement to advocate for women’s health and make vital health solutions standard in everyday shopping environments.

With their strategic placement at Costco, O Positiv Health plans to leverage this platform to further educate consumers about the importance of vaginal health. They are striving to create an omnichannel experience that emphasizes accessibility, empowerment through education, and visible results in women's health.