Uncovering Hidden Knowledge with NotePM
In an innovative marketing move, NotePM, a service that simplifies the creation and retrieval of internal company knowledge, is set to launch its first TV commercial featuring talent Asahi Nao. The campaign titled "探せ!埋蔵ナレッジ" (Search for Hidden Knowledge) will begin airing on August 18, 2025. This marketing effort is a collaboration between Project Mode, the company behind NotePM, and Toyokumo, its sales partner. Together, they aim to not only promote their service but also entertain the audience with a unique narrative where Nao takes on the role of a reporter searching for buried knowledge within a corporate office.
The Challenge of Finding Internal Knowledge
Corporate environments often house scores of manuals, guidelines, and internal knowledge that are challenging to retrieve when needed. NotePM was designed to tackle this specific problem, allowing business professionals to create and easily locate essential documents and information without the usual hassle. This service dramatically reduces the time spent searching for information, helping employees maximize their productivity and efficiency.
The Concept Behind the Commercial
The commercial's premise spins a compelling narrative where a fictional "Excavation Team for Hidden Knowledge" is tasked with digging through the depths of their corporate folders, just as one would excavate the ground for hidden treasures. Asahi Nao portrays a reporter who steps into a scene reminiscent of an excavation site, mingling with team members desperately sifting through documents. The absurdity of the situation is amplified by props like pickaxes and shovels, turning a standard office set into an engaging treasure hunt.
A Day on Set: Behind the Scenes
Filming took place in a dimly lit studio designed to resemble an excavation site, complete with creative props that added an authentic touch to the scenario. The unusual atmosphere prompted some amusing moments as Nao shifted between her roles: the curious reporter and the enthusiastic presenter introducing NotePM’s benefits. Filming one scene, Nao impressively managed to hold a computer steady at the perfect angle while demonstrating the service, further showcasing her talent as a performer.
Release Details
The campaign includes various media outlets, from traditional TV to taxi ads and even digital platforms.
Title: NotePM "探せ!埋蔵ナレッジ" (Search for Hidden Knowledge) - 15 seconds
Airing Period: August 18, 2025 - September 21, 2025
Region: Kanto Area
Title: NotePM "探せ!埋蔵ナレッジ" (Search for Hidden Knowledge) - 30 seconds
Airing Period: August 25, 2025 - September 21, 2025
Region: Primarily in Tokyo 23 wards
Title: NotePM "探せ!埋蔵ナレッジ" (Search for Hidden Knowledge) - 15 seconds
Airing Period: August 25, 2025 - September 21, 2025
About NotePM
NotePM is likened to Wikipedia for businesses, allowing employees to write and accumulate various information that helps in internal navigation. It excels in managing stock-type information like manuals and FAQs, making it invaluable for teams. By leveraging its simple interface and user-friendly operation, NotePM supports companies in their transition towards a more information-centric workflow.
In conclusion, this creative endeavor marks a significant step for NotePM in engaging its audience while highlighting the importance of streamlined information management. Audiences are encouraged to watch the commercial and witness Asahi Nao's captivating performance.