#San Jose #Costa Rica #Amazon Ads #Sustainable Produce

Essential COSTA RICA and Amazon Ads Collaborate for European Expansion

On October 15, 2025, the renowned initiative essential COSTA RICA launched an innovative campaign, titled The Natural Choice. In collaboration with Amazon Ads' Brand Innovation Lab, this initiative aims to shine a spotlight on Costa Rican agricultural products across Europe, specifically targeting Spain, the United Kingdom, and Germany. The essence of this campaign lies in promoting the rich array of agricultural exports from Costa Rica, which include sought-after items like pineapples, bananas, cassava, and coffee, renowned for their premium quality and sustainable production methods.

The campaign resonates with an increasing European consumer interest in healthy and sustainable living practices. Through targeted advertisements on various Amazon platforms, essential COSTA RICA is hopeful that consumers will connect more deeply with the story behind each product. Adriana Acosta, the Director of the Country Brand, articulated the heart of the campaign by saying, "This initiative not only showcases our high-quality agricultural products but also encapsulates the essence of Costa Rica, underscoring our commitment to sustainability amid a myriad of artificial options in the market."

A Vibrant Visual Identity

The campaign is designed uniquely for European audiences, utilizing hand-drawn illustrations and organic shapes. This artistic approach sets a contrasting tone against the prevailing use of digital or AI-generated visuals, thereby enhancing the message of authenticity and natural quality. The visuals draw viewers into the vibrancy of Costa Rican culture, reinforcing the essence of the produce that the campaign seeks to promote.

Campaign Features

Beginning its rollout on October 15, 2025, the campaign will appear through various Amazon channels, providing a multifaceted consumer experience. Some notable features include:

• - Fire TV Panoramic Experience in Spain: This immersive landing page invites viewers to dive into the colorful world of Costa Rica, encompassing the culture and agricultural stories that form the backbone of the nation's exports.
• - Amazon Brand Store: This digital center will serve as the main hub of the campaign, permitting visitors to access recipes and wellness tips inspired by Costa Rican culinary traditions. An interactive map will guide users through the food culture of Costa Rica.
• - Prime Video Ads: 15-second animated spots focusing on individual key ingredients like bananas, coffee, cassava, and pineapples, maintaining a coherent creative style across all platforms.
• - Decorated Amazon Lockers: These will feature vibrant artwork and catchy headlines related to the campaign, alongside QR codes that lead users to the recipes available on the Brand Store.
• - Delivery Bags for Amazon Fresh: This part of the campaign extends into consumers' homes, with delivery bags featuring campaign slogans and scannable QR codes linked to the recipes on the Brand Store.
• - Branded Alexa Experience: Users in the UK and Germany will have the ability to access guidance on selecting, storing, and enjoying Costa Rican produce by simply stating, "Alexa, launch tips from Costa Rica."

Kate McCagg, the Head of Amazon Ads Brand Innovation Lab, expressed enthusiasm for the campaign's holistic approach. She stated, "Every element — from the vibrant colors to the illustrations — celebrates the energy of Costa Rica and invites curiosity. The recipes specifically encourage customers to engage with, and savor the flavors of our high-quality produce, all while elevating awareness of a sustainable tourism and business model."

As the campaign unfolds across Amazon's extensive network, it promises to engage millions of potential consumers, enhancing international awareness of Costa Rican agricultural products. With such a commitment to sustainability, essential COSTA RICA and Amazon Ads are paving the way for a fruitful collaboration that not only enhances the profile of Costa Rican exports but also champions the principles of ethical consumption in Europe.