NAVICUS Launches Comprehensive SNS Manual for Local Governments' Social Media Operation Support

NAVICUS Launches SNS Manual for Local Governments

NAVICUS, a company headquartered in Chiyoda, Tokyo, is excited to announce the launch of a new service specifically aimed at assisting local governments with their social media communications. This innovative offering, entitled "SNS Manual for Local Governments," is designed to streamline and standardize social media operations for public relations and communication officers in municipal offices throughout the country.

The first availability of the manual will occur on December 26, 2025, with the initial applications being accepted from that date. The actual distribution of the manuals is set to commence from February 2026 onwards.

Background on the Service

In recent years, the importance of utilizing social media by local governments has escalated. Not only does it serve as a platform for promoting the area's attractions and fostering communication with residents, but it has also become critical during emergencies and disasters for timely communication of important information. However, many municipalities face several challenges regarding their social media operations:

1. The knowledge related to social media management has become overly reliant on individual employees due to staff turnover and shortages.
2. There are concerns over daily content creation, as well as the risks related to public backlash and controversies.
3. The objectives and roles of different social media platforms are often unclear and disorganized.
4. There is a lack of initiative when it comes to implementing advertising campaigns or leveraging generative AI technologies.

NAVICUS has previously provided support services tailored to local governments' unique challenges related to regional promotions and social media usage. Drawing on the insights gained from these engagements, the company aims to create a state where social media operations maintain a consistent level of quality, regardless of who is handling them. Thus, the SNS Manual was born out of this need.

Features of the SNS Manual for Local Governments

The newly developed service focuses on practical usability, offering a hands-on social media manual that local governments can immediately implement in their operations. Each manual includes explanatory videos designed to ensure that users not only acquire knowledge but also comprehend how to carry out effective social media strategies.

1. AI-Based Content Creation Guide

The manual covers how to brainstorm post ideas and devise engaging content while also outlining how to check for potential issues that could lead to public backlash. Additionally, it offers insights into crafting effective AI prompts that can assist in content creation.

2. Strategic Planning for Utilizing SNS Effectively

To aid municipalities in articulating their objectives for social media usage, the manual provides organized sheets for each platform detailing targets and brand voice guidelines. It helps government officials clearly define, “Why are we using this platform?” and establishes practical methodologies for creating effective management policies.

3. Essential Guide for SNS Advertising

With an emphasis on providing newcomers to social media advertisements an easy-to-understand framework, this portion of the manual uses examples such as the “Follow & Like Campaign” on Instagram to cover everything from planning and execution to important precautions.

Overall, the materials provided will expand and adapt to meet evolving local government needs in the future.

Service Summary

- Service Name: SNS Manual for Local Governments
- Application Start Date: December 26, 2025
- Manual Provision Start Date: February 2026 (tentative)
- Target Audience: Public Relations and PR Staff of Local Governments
- Delivery Format: Manuals in PDF and PowerPoint formats, along with explanatory videos

For further details, please visit the service introduction landing page: NAVICUS SNS Manual

About NAVICUS

NAVICUS is dedicated to establishing effective communication strategies anchored in social media. The company supports numerous clients, including local governments, across various sectors, including consumer goods, gaming, and retail. NAVICUS has adapted to various corporate processes and operational structures to deliver optimal strategic designs for its clients. As of May 2025, the total follower count for supported accounts surpassed 106 million.

In December 2023, NAVICUS joined the PR TIMES group, further broadening its support capabilities.