#Japan #Tokyo #Marugame Udon #Sanuki Udon #Food Campaign

Marugame Udon's Surprise Noodle Upgrade Campaign

As the summer heat approaches earlier than ever, Marugame Udon is kicking off a special promotion dubbed “Surprise Noodle Upgrade Campaign.” This unique initiative will take place from May 27 to May 29, 2026, offering customers a delightful opportunity to enjoy more of their favorite dish. For those who order a regular-sized udon, they will receive a free upgrade to a large size!

Marugame Udon, known for its dedication to fresh, handmade udon, aims to surprise and delight its customers with this flavorful experience. The brand’s slogan for 2026 is “We want to surprise you with even more udon,” reflecting its commitment to providing joy and warmth through food, particularly in an era where the dining industry faces rising costs and greater automation.

This campaign is presented as part of the company’s mission to bring excitement back into the table experience. Through this offer, Marugame Udon hopes to encourage patrons to indulge in delicious, freshly made udon, particularly during hotter days when appetites may decrease. Customers can choose from a variety of udon dishes and enjoy the delightful, rejuvenating qualities that make udon a fan favorite.

Campaign Details

The promotion is simple: when patrons order any udon dish, they have the option to upgrade from a regular size to a large size at no additional cost. Customers simply need to ask the staff for the upgrade when placing their order. It's a perfect excuse to savor even more of their favorite udon, crafted entirely from domestic Hokkaido wheat, fresh on-site.

Campaign Period: May 27 (Wednesday) – May 29 (Friday), 2026
Offer Details: Free noodle upgrade from regular to large size for all udon dishes.
Note: Certain locations may not participate.

Recommendations for a Hot Summer

This summer, try Marugame Udon's refreshing cold dishes. Here are some highlights:

• - Bukkake Udon: A classic, enjoyed with a flavorful sauce poured over fresh udon.
• - Cold Hakake Udon: Featuring a special cold broth that showcases the quality of the fresh noodles.
• - Grilled Meat Bukkake Udon: Topped with grilled beef and onions, cooked to perfection right in front of customers.
• - Oroshi Soy Sauce Udon: A refreshing choice with sudachi and grated daikon.
• - Torotama Udon: Enjoy with a soft-boiled egg and yam for an exquisite texture.

As part of this promotion, Marugame Udon will also feature seasonal limited menus and its popular “Marugame Udon Bento,” ensuring that everyone can enjoy their favorites.

About the “Surprise” Campaign

The idea behind this campaign is to encourage customers to experience the depth of flavors and textures that fresh udon has to offer. By not only focusing on typical dishes but also featuring seasonal ingredients, unique flavor combinations, and other food options, Marugame Udon aims to spread joy among its guests.

About Marugame Udon

Carrying the motto “Our udon is alive,” Marugame Udon is dedicated to exploration in the culinary experience and crafting delicious udon from scratch. With over 800 outlets across Japan, each location creates its ramen daily using 100% domestic wheat, which guarantees exceptional quality. Their skillful noodle artisans prepare and serve customers right at their tables, creating unique flavors and textures that have garnered a loyal following.

Sustainability Initiatives

Marugame Udon is also committed to sustainable practices. The company has launched initiatives such as the “Marugame Udon Barrel Workshop,” focused on reusing traditional udon buckets in order to minimize waste. They also promote food education through programs for children, teaching them the art of making udon from scratch. Efforts to reduce plastic use in packaging and dining have been actively implemented as well.

Conclusion

The Surprise Noodle Upgrade Campaign at Marugame Udon is not just a chance to enjoy a larger portion but a reminder of the flavors that bring joy to meals. As summer draws near, indulge in the delightful experience of freshly prepared udon at any participating location and embrace the spirit of food culture.

Learn more about the promotion here.