Habanos, S.A. Launches World Premiere of Cohiba Talismán at the Start of Cohiba Year

Celebrating a Milestone: The Cohiba Year Begins



On October 8, 2026, Habanos, S.A. officially embarked on a significant chapter by launching the Cohiba Talismán during a grand event held in London. This launch is particularly special as it marks the opening of the 'Year of Cohiba' – a celebration of the brand's 60th anniversary. Cohiba, recognized as the premier name in luxury cigars, embarks on this year-long festivity, showcasing its legacy of excellence and prestige.

The Iconic Cohiba Talismán


The Cohiba Talismán was initially introduced in 2017 as a limited edition, and its reintroduction into the permanent lineup makes it the ninth vitola in the Línea Clásica. This line has held significant importance since its establishment in 1966, embodying the brand's essence.

The new packaging features a sleek design with advanced technologies integrated into the labels, allowing consumers to verify their authenticity through NFC capabilities. The product comes packaged in a Boîte Nature containing ten cigars, with the option for a special gift box available exclusively in the UK.

A Unique Smoking Experience


The Cohiba Talismán cigar has dimensions of 54 mm in diameter and 154 mm in length, fashioned in a parejo format. Its thick gauge promises a medium to full-bodied smoking experience lasting between 60 to 90 minutes.

Meticulously crafted, every Cohiba cigar is made entirely by hand, utilizing premium tobacco leaves sourced from renowned regions in Cuba, specifically from the Vuelta Abajo area in Pinar del Río. The unique fermentation process used in creating these cigars contributes to their unparalleled aroma and flavor, setting them apart in the luxury cigar market.

The Launch Event in London


The global unveiling on October 7 was a lavish affair, attended by around 400 distinguished guests including media representatives, Habanos enthusiasts, and distribution partners. The event not only featured the debut of the Cohiba Talismán but also an exhibition spotlighting iconic Cohiba products and captivating performances paired with a selection of cocktails specially curated for the occasion.

Each attendee received a gift box of Cohiba Talismán, commemorating the start of a remarkable year dedicated to celebrating Cohiba's six decades of prestigious history. Jemma Freeman from Hunter Frankau, the official distributor for Habanos in the UK, highlighted London’s place in launch history, referring to past renowned events that have enriched the brand’s narrative.

José María López Inchaurbe, vice president of development at Habanos, emphasized Cohiba's emblematic status in the luxury sector, affirming the brand’s deep roots in Cuban culture while always continuing to innovate and surprise its aficionados. He expressed excitement, stating that the Talismán marks just the beginning of a thrilling year filled with new experiences and offerings.

Tasting Notes and Pricing


As for the Cohiba Talismán, cigar aficionados can expect a superb smoking experience characterized by perfect draw and dense gray smoke emanating from a well-crafted cigar with compact ash. The tasting evolves from balanced to pronounced woody notes, with an emphasis on a medium-to-full intensity that transitions into a robust finale rich with roasted coffee hints.

Retailing at £600 per box of three in the UK and larger quantities available internationally, the Cohiba Talismán is poised to capture the attention of luxury cigar enthusiasts worldwide.

In conclusion, Habanos, S.A. continues to redefine luxury in the cigar world with the launch of Cohiba Talismán, inviting aficionados to partake in a celebration that is as rich in heritage as it is in innovation.

Topics Consumer Products & Retail)

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