#Japan #Tokyo #SHOO・LA・RUE #Knitwear #Pilling-Resistant

SHOO・LA・RUE Expands Popular Knitwear Lineup

The SHOO・LA・RUE brand, an extension of Arkas International Inc., part of the World Group, has broken through a remarkable milestone, selling over 50,000 units of its highly popular 'pilling-resistant knit' series. This impressive success has led to the release of a full lineup of new main items on November 3rd, available through their online store.

SHOO・LA・RUE is renowned for its commitment to offering trendy, affordable fashion aimed at a diverse range of women across various styles and age demographics. The brand resonates with those who desire both fashion and practicality, proposing a lifestyle that aligns with the everyday needs of modern women.

Enhancements to the Pilling-Resistant Series

Following last year's success, the pilling-resistant knitwear series returns with expanded designs, making it a favored choice among consumers. The users of these knits appreciate their easy care, as they can be conveniently machine-washed while offering a soft, comfortable feel — essential attributes for everyday wear. This year’s collection features an array of casual to refined designs, catering to both casual outings and professional settings.

Fresh Styles and Pricing

Here’s a closer look at some of the exciting new items included in the collection:

1. Sweat-Like Assorted Knit

• - Price: ¥3,489 (tax included)
• - Colors: Logo (Gray, Black, Beige), Floral (Ivory, Charcoal Gray, Brown)
• - Sizes: S, M, L, LL
• - Design: This standout piece resembles a sweatshirt, crafted from a soft texture that feels pleasantly light yet warm. It pairs beautifully with denim or casual trousers for a relaxed, stylish look.

2. Side-Slit Knit

• - Price: ¥3,489 (tax included)
• - Colors: Gray, Black, Mint Green, Brown, Red, Striped
• - Sizes: S, M, L, LL
• - Design: This drop-shoulder knit offers a relaxed silhouette and is perfect for layering, making it an ideal choice for transitioning from winter to spring. Its simplicity ensures compatibility with a wide range of bottoms.

3. High-Neck Back-Slit Knit

• - Price: ¥3,989 (tax included)
• - Colors: Black, Mint Green, Blue, Red
• - Sizes: S, M, L, LL
• - Design: Featuring a beautiful knit texture with a back slit, this high-neck knit provides a chic yet comfortable fit. Its forgiving silhouette allows for body shape coverage, making it a flattering choice.

4. Mixed Cable Knit

• - Price: ¥3,489 (tax included)
• - Colors: Off-White, Brown, Blue, Navy
• - Sizes: S, M, L, LL
• - Design: This drop-shoulder style features a mixed cable texture, perfect for an effortlessly chic adult casual look. Pair it with a turtleneck or shirt for a layered outfit.

5. Tunic Knit Dress

• - Price: ¥4,489 (tax included)
• - Colors: Charcoal Gray, Black, Mocha Brown, Blue
• - Sizes: S, M, L, LL
• - Design: This tunic dress provides ample coverage, cleverly designed to obscure body lines while enhancing one’s shape. With a stylish design that stands out, it’s perfect for any occasion.

Explore the Collection

For those interested in discovering more, SHOO・LA・RUE's full collection is available for viewing both online and at their retail locations. To stay updated with their latest offerings, visit the official site and explore their social media channels for more fashion inspiration.

• - Official Online Store: SHOO・LA・RUE Store
• - Instagram: Follow on Instagram
• - Twitter: Connect on X

Company Overview

The brand operates under Arkas International Inc., a 100% subsidiary of the World Group. Arkas International is headed by CEO Seiichi Uchiyama, with offices located in both Kobe and Tokyo. Explore more about the company and its offerings via the company’s website: World Group Corporate Site.