#Japan #Tokyo #San-X #Maison de FLEUR #Ishiyowachan

Exciting Collaboration: Maison de FLEUR x Ishiyowachan

In an exciting announcement from San-X Corporation, based in Chiyoda-ku, Tokyo, the beloved character Ishiyowachan is set to debut a unique collaboration with Maison de FLEUR, a brand developed by Stripe International, based in Okayama. This special collection will be available from July 18, 2026, in all Maison de FLEUR stores and on their official e-commerce platform, STRIPE CLUB.

Ishiyowachan, who has been captivating audiences since her debut on social media in March 2024, embodies the sentiment of those who experience tender and fragile days. With over 100,000 followers on X, she has become a relatable and beloved figure to many. More about Ishiyowachan can be found on her official X account.

Collection Details

The collaborative collection features six exclusive items that showcase Ishiyowachan adorned in elegant blue flowers. Some of the standout products include:
- Ishiyowachan Plush Toy: Priced at ¥4,400 (including tax)
- Ishiyowachan Bag Charm: Available for ¥3,850 (including tax)

Both the plush toy and bag charm, featuring a refreshing blue embroidered face, are perfect representations of Ishiyowachan's charming character, complete with voluminous flowers that transform her into a striking figure.

Additional Collection Items

The collection doesn’t stop there! A fabulous square tote bag adorned with a fluffy boa material depicting Ishiyowachan and a shoulder bag featuring a large, shiny ribbon print are also part of this exquisite line. Notably, the embroidered charm with a ribbon detail and a towel handkerchief proudly displaying Ishiyowachan and floral designs complete the offerings. Prices include:
- Ishiyowachan Shoulder Bag: ¥7,000 (including tax)
- Ishiyowachan Square Tote: ¥8,800 (including tax)
- Ishiyowachan Shoulder Embroidery Charm: ¥4,950 (including tax)
- Ishiyowachan Towel Handkerchief: ¥1,870 (including tax)

Where to Buy

All items will be available at:
- All Maison de FLEUR stores
- Earth Music & Ecology store at Aeon Mall Okayama (attached to Maison de FLEUR)
- Official online shop, STRIPE CLUB, and ZOZOTOWN starting July 18, 2026, at 12:00 PM
- Rilakkuma Store locations (excluding Sapporo Parco, Tokyo Station, and Tokyo Skytree Town) starting July 21, 2026.

For more details about online purchases from Maison de FLEUR and STRIPE CLUB, please check here. Note that purchases at Rilakkuma Store are limited to one item per transaction.

Free Gift with Purchase

To mark this unique collaboration, customers purchasing any item from the Ishiyowachan x Maison de FLEUR collection will receive an exclusive original postcard. These postcards showcase designs specially created for Maison de FLEUR and Rilakkuma Store, available until stocks last from July 18, 2026.

This limited-time offer further enhances the excitement of this special collaboration.

About San-X

San-X has been known for creating over 1,000 original characters including Rilakkuma, Sumikko Gurashi, and Tarepanda. The whimsical designs combine cuteness with a quirky humor that resonates globally, appealing to a vast audience through original products, licensing, various events, and multimedia projects. The depth and warmth of these characters make them more than just attractive; they offer a unique companionship to many.

Conclusion

The partnership between Maison de FLEUR and Ishiyowachan promises a collection that is both charming and trendy, reflecting the essence of both brands. Mark your calendars for July 18, 2026, to snag these limited-edition items and join in on the fun!

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