#USA #New York #Hisense #Iker Casillas #FIFA Club World Cup 2025

Hisense's Unforgettable Campaign at FIFA Club World Cup 2025

As the FIFA Club World Cup 2025 approaches, Hisense, a leading brand in the consumer electronics and home appliances sector, is set to enrich the game-watching experience for fans around the globe with its dynamic campaign titled "Own the Moment." This initiative aims to create unforgettable moments for football enthusiasts, combining cutting-edge technology with immersive experiences.

Held at MetLife Stadium in New York/New Jersey, Hisense unveiled a 100-square-meter immersive tech experience zone that welcomed fans for a full 28 days, including nine match days. This zone, designed to feel like a "second home" for supporters, showcased various products, including TVs, refrigerators, and air conditioners, all integrated into an engaging atmosphere. Notably, the RGB-MiniLED TVs like the 100" U7, U8, and the 116" UX models attracted thousands, encouraging participation in an interactive football shooting game.

In addition to the experience zone, Hisense is touring across the United States, engaging fans in 19 cities through its "Own the Moment" tour. Specific activations are set up in store parking lots, inviting visitors to watch matches on giant screens, indulge in football-themed video games, utilize Hisense appliances for relaxation, and even create collectible cards powered by artificial intelligence.

Central to this tour is a pop-up store at the American Dream Mall from June 23 to July 14, offering fans a firsthand look at innovations such as the flagship 116" TV and a smart Cross-door refrigerator. Alongside daily giveaways, standout product activations like the VAR Challenge and Live Game Zone are designed to captivate attendees.

At the same time, in an attempt to create a historic presence in the Middle East, Hisense brought a spectacular event to the iconic Mall of the Emirates in Dubai. The event featured a special appearance by former Real Madrid goalkeeper Iker Casillas, who drew an enthusiastic crowd and reinforced the brand's strong connection with global sports. Additionally, Hisense introduced the world's first 116-inch RGB-MiniLED TV, showcasing the brand's advanced AI processor. This pioneering television offers ultra-vivid colors, exceptional brightness, and sharp image quality, highlighting Hisense's commitment to leading the home entertainment technology sector.

In collaboration with Real Madrid, Hisense also launched a limited-edition product line, available exclusively to fans as a testament to the brand's dedication to merging sports with innovation. The space buzzed with interactive activities, celebrity appearances, and influencer moments, generating significant media buzz and reinforcing Hisense’s position as a global innovator in entertainment technology.

Iker Casillas shared his insights: "Technology has become an essential part of how fans experience football today. Whether you're in the stadium or at home, the quality of the viewing experience defines how you connect with the game. It's impressive to see companies like Hisense pushing the boundaries, making it easier for fans to feel closer to the action, ambiance, and emotion of every match."

Globally, Hisense is dedicated to helping fans cherish significant moments. By merging advanced technology with remarkable experiences, they are turning every match day into a personal celebration of sport, innovation, and connection.

About Hisense

Founded in 1969, Hisense is a global leader in home appliances and consumer electronics, present in over 160 countries. The company excels in delivering high-quality multimedia products, appliances, and smart computing solutions. As the second-largest television seller worldwide between 2022-2024 and the leader in the 100-inch or larger TV market from 2023 to 1T2025, Hisense stands at the forefront of the industry. As the official main sponsor of the FIFA Club World Cup 2025™, Hisense remains committed to global sports collaborations connecting with audiences around the world.