#Japan #Tokyo #Asakusa #Hatenko #Hyakki Yagyo

Get Ready for the Asakusa Hyakki Yagyo Parade!

This April 4, 2026, prepare to immerse yourself in a magical experience at the Asakusa Hyakki Yagyo Parade, a highlight event presented by the "Moving Yokai Exhibition TOKYO". Celebrating the vibrant world of Japanese folklore, the parade will take place in the lively district of Asakusa, where various mythical creatures (yokai) will take to the streets and revel in their unique traditions. The parade will commence around 5:00 PM, followed by a spectacular display of theatrical performances and street entertainment, making it an unforgettable evening for all.

Event Details

The Asakusa Hyakki Yagyo Parade will proudly feature an array of participants dressed as yokai, with the first 70 individuals to register invited to join the festivities. Registration opens at 5:00 PM on March 10 and closes when spots are filled. If you’re interested in being a part of this otherworldly celebration, you can find the application link on the official event website.

Important dates:

• - Event Date: April 4, 2026
• - Registration Period: March 10, 2026 - March 25, 2026

Participating Information

All participants will be welcomed without any fees, and changing facilities will be provided for your convenience on site. The changing room will be accessible from 3:30 PM to 7:30 PM on the day of the parade. Don't miss your chance to enjoy the captivating world of yokai!

The Collaboration with Hatenko

In an exciting collaboration with the renowned fragrance brand Hatenko, this event promises to present a special aroma inspired by cherry blossoms, enhancing the experience of the Yokai Parade. The fragrance aims to create an enchanted atmosphere as yokai characters parade down the streets, echoing the beauty of traditional Japanese culture. Expect stunning aromas that complement the vibrant displays, drawn from the essence of cherry blossoms in full bloom.

SAKURA STREET - Experience Japan's Traditional Heritage

Coinciding with the parade, the Asakusa area will host the SAKURA STREET event from March 27 to April 5, 2026. This beautifully illuminated stretch will feature traditional performances, such as the Oiran procession and ninja displays, alongside a picturesque cherry blossom pathway. Expect a truly immersive experience filled with lively entertainment, tantalizing visuals, and the enchanting ambiance pertaining to Japan’s rich heritage.

The Ploom LOUNGE by Japan Tobacco within the SAKURA STREET area will host exclusive activities where adult guests can enjoy smoking in a designated area, surrounded by cherry trees, elevating their sensory experience.

About the Moving Yokai Exhibition TOKYO

The "Moving Yokai Exhibition TOKYO," running from March 27 to June 28, 2026, merges traditional Japanese art with modern interactive media. This exhibition allows visitors to delve into the world of yokai through impressive digital installations and narratives, showcasing historical illustrations and sculptures of these supernatural beings. The exhibition provides an educational yet entertaining opportunity for visitors of all ages to learn and engage with the wonders of Japanese yokai.

With imaginative storytelling, dynamic visuals, and immersive environments, the Moving Yokai Exhibition invites all attendees to experience the essence of Japanese folklore in an innovative way. Be sure to visit as it is set to be a remarkable experience.

Admission to the Exhibition

• - Location: Terada Warehouse G1 Building, 2-6-4 Higashishinagawa, Shinagawa-ku, Tokyo
• - Hours: Open daily from 9:30 AM to 8:00 PM (last admission at 7:30 PM)
• - Website: Moving Yokai Exhibition TOKYO

Join us for a night of cultural celebration, body artistry, and ancient folklore that combines the whimsy of yokai with the beauty of cherry blossoms!

Event Notes

• - Please avoid bringing large photographic equipment to ensure a smooth flow for all attendees.
• - Follow directives from parade staff during the event, as there may be significant crowds.

Mark your calendar for April 4, 2026, and be part of this spectacular cultural celebration in Asakusa!