Hisense Creates More Inclusive Experiences for Fans at FIFA World Cup 2026 Across 16 Host Cities
In the lead-up to the FIFA World Cup 2026™, scheduled to take place in 16 host cities across the USA, Hisense is striving to enhance the experience for fans, particularly those with sensory sensitivities. Recognizing that the excitement of a live football match often comes with intense sounds, lights, and large crowds, Hisense, in partnership with FIFA and KultureCity, is making significant strides toward inclusivity for all supporters.
Creating Sensory-Friendly Environments
For many football enthusiasts, the thrill of the game is worth braving the hustle and bustle of a stadium filled with cheering fans. However, this environment can be overwhelming for individuals with challenges such as autism or other sensory processing needs. To address these concerns, Hisense will establish mobile sensory-friendly zones near stadium entrances across all 16 cities. Additionally, dedicated sensory rooms will be set up inside stadiums, strategically located within commercial and expos areas throughout the tournament.
These areas are designed as quiet retreats where fans can escape the sensory overload, allowing them to relax and regain their composure. Equipped with high-quality Hisense screens displaying calming visuals, these spaces will help reduce the intensity of their surroundings, providing a more pleasant experience during the games.
Supporting Families with Special Needs
Families that include individuals with sensory sensitivities will benefit significantly from this initiative. The company highlights stories like that of the Any family, who, thanks to Hisense’s commitment to sensory inclusion, enjoyed the rich atmosphere of the tournament. Ana, a family member, expressed her appreciation, saying, "Experiencing football together as a family has always been a challenge since we learned about our sensory needs."
Uma Srivastava, Executive Director of KultureCity, emphasizes that this initiative not only provides practical solutions but also fosters a connection between the intense emotions of live sports and the need for tranquility and comfort. "Hisense TVs will project serene content. The advanced technology ensures a clear, harmonious picture, which promotes relaxation and aids in sensory regulation," she noted.
Progressing Towards Greater Inclusion
By combining groundbreaking technology with community engagement and accessibility improvements, Hisense is paving the way for more inclusive experiences during the FIFA World Cup 2026™. This initiative allows more fans to participate actively and feel a sense of belonging in the sporting spectacle, which is a core aspect of the event.
The commitment of Hisense to these values reflects its long-term dedication to achieving Environmental, Social, and Governance (ESG) goals while utilizing innovation to create meaningful experiences for communities globally. This aligns with the company's mission, "Innovating a Brighter Life," showcasing how technology can support individuals and strengthen connections through shared experiences in sports.
To discover more about how Hisense is helping every fan feel part of the game, you can check out further insights at hisense.com.
About Hisense
Founded in 1969, Hisense is a global leader in the market for household appliances and electronics, with operations in over 160 countries. The company specializes in high-quality multimedia products, home devices, and intelligent IT solutions. According to Omdia, Hisense ranks first in the segment of 100-inch and larger TVs as of the first quarter of 2026. As a pioneer of RGB MiniLED technology, Hisense continues to play a leading role in its development, staying committed to the world of sports as the first official partner of the FIFA World Cup 2026™.
Creating Sensory-Friendly Environments
For many football enthusiasts, the thrill of the game is worth braving the hustle and bustle of a stadium filled with cheering fans. However, this environment can be overwhelming for individuals with challenges such as autism or other sensory processing needs. To address these concerns, Hisense will establish mobile sensory-friendly zones near stadium entrances across all 16 cities. Additionally, dedicated sensory rooms will be set up inside stadiums, strategically located within commercial and expos areas throughout the tournament.
These areas are designed as quiet retreats where fans can escape the sensory overload, allowing them to relax and regain their composure. Equipped with high-quality Hisense screens displaying calming visuals, these spaces will help reduce the intensity of their surroundings, providing a more pleasant experience during the games.
Supporting Families with Special Needs
Families that include individuals with sensory sensitivities will benefit significantly from this initiative. The company highlights stories like that of the Any family, who, thanks to Hisense’s commitment to sensory inclusion, enjoyed the rich atmosphere of the tournament. Ana, a family member, expressed her appreciation, saying, "Experiencing football together as a family has always been a challenge since we learned about our sensory needs."
Uma Srivastava, Executive Director of KultureCity, emphasizes that this initiative not only provides practical solutions but also fosters a connection between the intense emotions of live sports and the need for tranquility and comfort. "Hisense TVs will project serene content. The advanced technology ensures a clear, harmonious picture, which promotes relaxation and aids in sensory regulation," she noted.
Progressing Towards Greater Inclusion
By combining groundbreaking technology with community engagement and accessibility improvements, Hisense is paving the way for more inclusive experiences during the FIFA World Cup 2026™. This initiative allows more fans to participate actively and feel a sense of belonging in the sporting spectacle, which is a core aspect of the event.
The commitment of Hisense to these values reflects its long-term dedication to achieving Environmental, Social, and Governance (ESG) goals while utilizing innovation to create meaningful experiences for communities globally. This aligns with the company's mission, "Innovating a Brighter Life," showcasing how technology can support individuals and strengthen connections through shared experiences in sports.
To discover more about how Hisense is helping every fan feel part of the game, you can check out further insights at hisense.com.
About Hisense
Founded in 1969, Hisense is a global leader in the market for household appliances and electronics, with operations in over 160 countries. The company specializes in high-quality multimedia products, home devices, and intelligent IT solutions. According to Omdia, Hisense ranks first in the segment of 100-inch and larger TVs as of the first quarter of 2026. As a pioneer of RGB MiniLED technology, Hisense continues to play a leading role in its development, staying committed to the world of sports as the first official partner of the FIFA World Cup 2026™.
Topics Consumer Technology）
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