#Japan #Tokyo #2025 Collection #Neroli #Kakeru Fujii

NEROLI's 2025 Fall/Winter Collection: Embracing Soft Strength

NEROLI, the fashion brand spearheaded by Creative Director Kakeru Fujii, has launched its eagerly awaited 2025 Fall/Winter collection. Following the previous BLACK COLLECTION, which introduced a cool and strong feminine image, this season shifts focus to a subtle yet dignified softness that complements everyday life.

Fujii articulates this vision, stating, "This collection is deliberately restricted to a black palette, highlighting sophistication and an air of excitement." The lineup consists entirely of black outfits that skillfully blend comfort and engaging elements, portraying NEROLI's unique aesthetic that draws out one’s individuality amidst strength and gentleness.

The Concept of the Collection: A World of Black, Elegance, and Excitement

This year, the NEROLI collection continues the black-only theme, but introduces a world infused with softness and excitement. The returning silhouettes from the past collections retain their core, while evolving into designs and price points that are more accessible for daily wear.

Fujii further explains, "The strength and refinement inherent in black are preserved, yet we've meticulously crafted details and silhouettes that might evoke a quiet flutter of joy in the wearer."

The use of lightweight materials and sheer details, along with bold cutouts, showcases a design that carefully balances sweetness while inciting a subtle excitement.

Envisioning a Woman of Graceful Strength

Through this season's collection, Fujii aims to illustrate a vision of a woman draped in soft strength. This means embodying both a desire for empowerment while also embracing comfort. This realistic representation ultimately aims to resonate with the actual feelings of women today.

NEROLI strives not just for minimalism or femininity; it embraces a new aesthetic that defines excitement not merely as sweetness—an allure that encourages women to choose for themselves.

Highlights of the Collection

Lace Bodysuit: More Than Just an Underlayer

A standout piece from NEROLI’s collection is the lace bodysuit, an essential which Fujii has specifically described as something they would wear frequently this season. "This bodysuit is designed to be more than just innerwear; it stands out as an outfit on its own. You can wear it as a single piece or layer it with jackets and skirts to explore various styles," shares Fujii.

The bodysuit features an elegant construction that enhances the body’s natural lines while being incredibly mindful of texture and wearability. The balance of feminine charm and just a hint of allure embodies the quintessence of NEROLI.

V-Neck Cardigan: Unisex Appeal and Shared Excitement

This season features three unisex pieces, reflecting a response to previous feedback and the brand’s core value of shared enjoyment. Fujii remarks, "In this unisex line, we focused more on 'comfort when worn' and 'ease of sharing'. Designed in two sizes, this collection fits smoothly on both men and women, encouraging couples to explore together."

The spirit of the unisex items lies in their adaptability allowing anyone to wear and share them, celebrating individual styles without rigid gender norms.

A Vision of Balance

Fujii’s creative direction hinges on balancing excitement with approachability. Unlike the last season's more constructed and cooler impression, the current collection reflects a more relatable aesthetic, while still upholding the ethos of NEROLI. It seeks to create garments that truly resonate with a desire to wear them in day-to-day life.

This approach is evident in the exhibition's space and the photography utilized for promotional material. The treatment of light and shadow allows for a nuanced, harmonious visual representation aligning with the core vision of soft strength.

An Invitation to Explore Beauty

The exhibition aims not merely to present fashion, but to provide guests a space to reconnect with themselves. Fujii emphasizes the intent behind the showcase: seeking moments in the mirror that evoke smiles or a sense of validation about oneself. NEROLI hopes that through their clothes, individuals find joy in everyday life, enhancing their self-assuredness.

Exhibition Details: An Interactive Experience

The NEROLI 2025AW EXHIBITION is set for July 12 and 13 in Aoyama, Tokyo. Guests can expect to experience the essence of NEROLI, along with opportunities to explore the newly introduced skincare line by NEROLI LABO, directed by Fujii. With offerings like exclusive giveaways and personalized signings, this event promises an engaging experience for all.

The philosophy that connects NEROLI's fashion to personal care resonates throughout the entire brand narrative. With a commitment to craft that extends beyond conventional fashion, NEROLI invites everyone to engage with the multifaceted notion of beauty and self-care, ensuring that these garments are not only comfortable but also empowering in their understated charm.